Nationwide Experiential Tour Allows Customers First Look at City Safety, Volvo's Most Comprehensive Safety Package IRVINE, Calif., Oct. 1
IRVINE, Calif., Oct. 1 /PRNewswire/ -- This fall, Volvo will give
customers a sneak peek at its safest car ever made -- the Volvo XC60 with
standard City Safety. Volvo's first vehicle in the Small Premium Utility
segment, the new XC60, is a capable and charismatic crossover integrating the
unmistakable versatility and safety of the Volvo brand. City Safety, the
car's most important new feature, is a unique system designed to help the
driver avoid or reduce low-speed impacts that are common in city traffic. If
the car is about to strike the vehicle in front and the driver does not react,
the car automatically applies the brakes.
According to surveys, more than 75 percent of all accidents occur in
speeds below 19 mph. Volvo is involved in a dialogue with the insurance
companies regarding lower insurance premiums for cars equipped with City
Safety.
Customers in select cities can see the XC60 this fall before it goes on
sale during an Experiential Tour where they will have the chance to see the
new car and learn about the safety system that includes a feature allowing the
car to stop itself if an accident is imminent.
The Experiential Tour events will feature a multimedia tour of Volvo's
passion for safety, driving dynamics and design. The three-pronged
experience, made up of kiosks, videos and timelines will surround the XC60,
illustrating the new design DNA and the safest Volvo in history.
Additionally, Volvo team members will demonstrate City Safety features,
Volvo's most comprehensive safety package ever. The first 25 families at each
tour event will receive a free emergency preparedness kit. During the tour
stops, customers can place pre-orders for the XC60, which will be available
March 1, 2009. The 2008 tour stops include Boston, Tri-State area, Chicago
and Philadelphia. For tour details, including dates and locations, or to
register for the tour, please visit http://www.volvocars.us/XC60Tour.
"Volvo is the first in the world to offer this type of feature as
standard," said Doug Speck, president and chief executive officer for Volvo
Cars of North America. "City Safety clearly signals that the new XC60 is the
safest car Volvo has ever produced. The car is packed with our accumulated
safety know-how and technology, both when it comes to preventing accidents and
protecting all the occupants in a collision."
The new Volvo XC60 is stepping boldly into what is currently the
automotive world's fastest-growing segment -- dressed in a thrilling blend of
muscular XC capability and the sporty charisma of a coupe. "This is not only
the safest Volvo ever -- it's also the most stunning," said Speck.
The "Small Premium Utility" segment is growing quickly. Within the next
few years, buyers will have at least 10 crossover models to choose from. By
2009, this segment is expected to expand by 75 percent to 443,000 units.
"In order to succeed in that kind of competition, you have to create a
vehicle that stands out from the crowd," said Speck. "The new XC60 bases its
unique appeal on the synthesis between daringly sporty design and a range of
intelligent safety systems that help the driver avoid accidents."
More About City Safety
City Safety is a unique system that can help the driver avoid or reduce
the effects of the type of low-speed impacts that are common in city traffic.
If the car is about to strike the vehicle in front and the driver does not
react, the car automatically applies the brakes. Volvo is the first in the
world to offer the City Safety feature as standard. City Safety is active up
to 19 mph. According to surveys, more than 75 percent of all accidents occur
in speeds below 19 mph. Volvo is involved in a dialogue with the insurance
companies regarding lower insurance premiums for cars equipped with City
Safety.
About Volvo
Volvo Cars of North America, LLC (VCNA) is a subsidiary of Volvo Car Corp.
of Goteborg, Sweden. VCNA provides marketing, sales, parts, service,
technology and training support to Volvo automobile retailers in the United
States, and oversees Volvo operations in Canada and Mexico.
SOURCE Volvo Cars of North America, LLC
