Patented, Environmentally-Friendly System Helps Retailers Turn Profit in Tough Times ROLLING MEADOWS, Ill., July 2
ROLLING MEADOWS, Ill., July 2 /PRNewswire/ -- RTC, a global shopper
marketing company with emphasis on retail activation, today announced that use
of its BevTrac(R) shelf management system provided up to a 10 percent sales
lift in beverage sales through the C-store and grocery channels in separate
tests over the last six months.
BevTrac features a patented spring-action glide system that keeps product
forward and front facing. By using BevTrac in cold vaults, chillers and free
standing coolers, beverage manufacturers and retailers can optimize space and
assure that consumers can reach the beverage of their choice. The product is
made from reprocessed material, helping retailers support environmental
initiatives.
"The beverage category has always been highly competitive and the
compounded growth of the energy drink segment has created new opportunities
for retailers to sell, and profit from beverages," said Joel Linton, director
of beverage merchandising at RTC. "Sales lift can be achieved by retailers
through a creative combination of product offering and merchandising. Use of
BevTrac's patented technology has achieved consistent sales lift of up to 10
percent in the CSD category."
According to Linton, competition within the sector means merchandising is
a key component for increasing sales. BevTrac's interlocking system optimizes
space by creating a slot for each size can, regardless of the brand, and
allows retailers to rework planograms which can deliver a win for both the
brand and the store. Retailers utilizing BevTrac have reported operational
savings due to spending less time tidying-up coolers and cold vaults.
Additionally, BevTrac's four year warranty eliminates the need for
frequent repurchases, reducing cost and decreasing amount of waste sent to
landfills.
"In addition to operational efficiencies, BevTrac meets the needs of
retailers who want to utilize materials that provide no additional impact on
the environment and reduce the impact of materials sent to landfills," said
Linton.
Established more than 50 years ago, RTC is a global shopper marketing
organization with the capability to help brand companies and retailers
profitably activate their retail presence in the United States, Europe and
Latin American. Headquartered in suburban Chicago, the company provides a
comprehensive range of services and products to ensure retail activation:
Retail Planning and Design, Manufacturing, Program Management, Global
Logistics, Retail Technology and Store Ready Solutions. The RTC line of store
ready, shelf management solutions offers intelligent, tested solutions and
provides answers to a wide variety of common, in-store needs. Requiring no
retooling costs, solutions are adapted to the store or brand to ensure speed-
to-market. For more information, visit http://www.bevtrac.com or
http://www.rtc.com.
SOURCE RTC
