Magazine Cites Company's Data Protection for Remote, Branch Offices, Plus Commitment to Channel ATLANTA, June 30
ATLANTA, June 30 /PRNewswire/ -- ROBOBAK(TM), a leader in data protection
software designed for remote and branch offices, today announced it has been
selected by Everything Channel as a 2008 CRN "Emerging Tech Vendor" for its
ROBOBAK Version 8 Data Protection Platform software. CRN's Emerging Tech list,
published in the latest edition of the magazine, captures companies that are
delivering high margins for solution providers with innovative and easy-to-use
technology that undercuts industry giants.
Easily installed and administered, ROBOBAK's Version 8 redefines the way
companies with multiple sites can powerfully, yet simply, defend their data at
every phase of its lifecycle. Version 8 incorporates advanced technologies
such as Agentless CDP, continuous data protection that allows administrators
to easily schedule repeated online backup operations that protects changes
made to documents, databases like SQL Server, Exchange servers and mailboxes,
plus other features such as de-duplication and in-flight encryption.
The company also recently announced breakthrough pricing aimed at
resellers' smaller customers, by providing software to protect up to 100GB of
data at multiple locations, starting at $1,000.
According to the CRN Emerging Tech Survey, the top reasons solution
providers add emerging technologies include, the technology is superior to
other products in the market segment; the technology compliments a solution
providers' existing practice areas; emerging vendors provide better services
opportunities; emerging vendors pay better attention to partners; emerging
vendors offer higher margins, customers want alternative product choices; and
emerging vendors have better joint marketing programs. In addition, 61
percent of solutions providers surveyed plan to increase the number of
emerging technology vendors they partner with in the next 12 months.
"New and innovative vendor partners can help spur profitable new ideas
that Solution Providers can use to build revenue and customer loyalty, and the
CRN Emerging Tech list is where Solution Providers go to find these vendors,"
said Robert C. DeMarzo, senior vice president and editorial director,
Everything Channel editorial.
ROBOBAK's "Go To Market" reseller program is designed to support both
managed service providers who provide back up and recover solutions to their
customers through services, as well as resellers and integrators who provide
their customer base with a complete software solution. Program benefits
include:
-- Volume-based pricing incentives
-- Deal registration
-- Executive sponsorship and dedicated partner manager support
-- ROBOBAK-driven lead generation programs
-- Joint business planning
-- Access to ROBOBAK product roadmaps
-- Access to partner portal for client tracking
-- Dedicated technical resources
-- Web-based and in-person training
Vendors, such as ROBOBAK, who make the CRN Emerging Tech list must have an
established solution provider program and formal guidelines for recruiting
channel partners. They must demonstrate that its direct sales mix is trending
down as evidenced by the company's revenue history, a channel positive or
channel neutral strategy for internal sales compensation, and not be a
dominant market share player. Final selection to the Emerging Technology list
was made at the discretion of the CRN editorial team after a review of the
submitted information and conversations with current or targeted partners.
"Inclusion by CRN is a important honor for every member of the ROBOBAK
team, and recognition that, working together, we are making a difference in
the marketplace," said Ron Roberts, ROBOBAK's President and Chief Executive
Officer. "We are experiencing significant growth through our commitment to
both the channel and end-users; the award only reaffirms our responsibility to
deliver a superior product that our partners are proud to sell, and that our
customers feel good about using to protect their information."
About CRN
CRN provides solution providers and technology integrators with the
crucial information and analysis they need to drive their company's sales. As
an advocate for and voice of the IT channel, solution providers turn to CRN
first for immediate information. Celebrating its 25th year, CRN is the most
trusted source for channel professionals. CRN can be found on the web at
www.channelweb.com.
SOURCE ROBOBAK
