NEW YORK - (Business Wire) Ripe Digital hires leading executive in digital ad sales to head NYC sales office, Joey Jodar. Jodar will help implement Ripe’s strategy to provide not only in-video and display ad formats, but to innovate online sales and marketing programs that leverage the targeting power and measurability of online media.
Jodar was appointed to the post of SVP/Managing Director, New York and the company also added Steve Reed as Executive Director of Advertising Sales. Both Jodar and Reed come to Ripe Digital from the website Heavy.com, where they represented major accounts, including AT&T, Footlocker, Heineken, Diageo, Unilever, Sony PlayStation, Colgate, Wrigleys and many more.
“Advertisers want innovation and we’ve delivered solutions in video, now we’re now going to deliver in display,” said Ryan Magnussen, CEO. “We build environments which advertisers can wrap their brands around and immerse themselves in, Joey and Steve understand how to do that better than anyone and we’re very excited to have them on the team.”
Jodar founded and led Heavy.com’s U.S. advertising sales department and was responsible for creating Heavy’s signature ad product. He also led all business functions – including sales, marketing and programming – for Heavy’s efforts outside the United States, launching the brand successfully into Canada, Australia and the United Kingdom. Prior to Ripe, Steve spent 5 years at Heavy.com with various marketing and sales roles.
“Joining Ripe is a natural fit for me,” said Mr. Jodar. “They are, in my opinion, the leading video distributor – for Online, cable VOD, and mobile – when it comes to packaging highly effective sponsorship around video programming.”
Prior to joining Heavy.com, Jodar worked at The 3DO Company variously as a product creative director and brand marketing director. Additionally he worked as a marketing director and marketing manager at Thomson Learning. Mr. Jodar holds a BA from the University of Oregon and lives in New York City. Reed was a leading contributor to the Heavy sales team from 2006-2008, an alumnus of Penn State University, and moved to New York City in 2002 to work for the Island Def Jam music group.
ABOUT RIPE DIGITAL (www.ripedigital.com)
Ripe Digital Entertainment was founded in 2004 as a multi-platform entertainment destination for men and has emerged as a leading digital media Company with distribution to 100 million screens across the Internet, Cable VOD and Mobile video enabled devises. Ripe is exclusively focused on producing, editorializing and monetizing entertaining short-form video programming around men’s lifestyle, automotive enthusiasts and music.
Ripe recently launched the beta version of a breakthrough video website which will offer the Online Advertising community new options for reaching men and women 18-49. Based in Los Angeles, CA, Ripe Digital’s networks can be found on Time Warner and Comcast On Demand and online at www.ripetv.com, www.octanetv.com and www.flow.tv.
Ripe Digital
Jonathon Barbato, 323-785-4800
jonathon@ripedigital.com
