PHILADELPHIA, July 24 PA-Richardson-Perfect
PHILADELPHIA, July 24 /PRNewswire/ -- Richardson
(http://www.richardson.com), a leading sales training and consulting firm,
today announced that Perfect Selling, written by Founder Linda Richardson, has
reached the Best Seller List of the New York Times.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070712/NETH005LOGO )
Perfect Selling is sales excellence at its best and is a must read for
everyone involved in sales. Perfect Selling distills Ms. Richardson's 30
years of expertise working with top sales forces around the world into 5-steps
that enable salespeople to drive the sales call and reach their goals.
Perfect Selling shows how a "perfect" sales call can be achieved from the
minute the dialogue begins to closing business. Perfect Selling is a fast
read with tools for salespeople on the go.
"It's exciting to see Perfect Selling reach the New York Times Best Seller
List," says Linda Richardson, Founder of Richardson. "I've been fortunate in
working with the best salesforces in the world. Perfect Selling boils down
this shared experience into 5 steps. Top performers know the terrain of a
sales call. The 5 steps map it out to help salespeople turn sales calls into
sales."
"It is my honor and privilege to have worked side by side with Linda
Richardson for the past 15 years," says Richardson CEO, David DiStefano.
"Sales training and sales performance improvement has been a labor of love for
Linda and achieving the New York Times Best Selling List for her new book,
Perfect Selling, is the 'perfect' culmination of her years of work."
About Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a
global sales training company. As a recognized leader in the industry, she
has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence
and she was identified by Training Industry, Inc. as one of the "Top 20 Most
Influential Training Professionals."
Ms. Richardson is credited with the movement to Consultative Selling and
is the author of ten books on selling and sales management, including Sales
Coaching -- Making the Great Leap from Sales Manager to Sales Coach, and Stop
Telling, Start Selling. She teaches sales and management at the Wharton
Graduate School of the University of Pennsylvania and the Wharton Executive
Development Center. Linda is a frequent speaker at industry and client
conferences, has been published extensively in industry and training journals,
and has been featured in numerous publications, including The Wall Street
Journal, Forbes, Nation's Business, Selling Power, Success, and The Conference
Board Magazine.
About Richardson (http://www.richardson.com)
Richardson is a leading, global sales training company that is dedicated
to accelerating the productivity of sales professionals by ensuring they have
the skills, strategies, and processes to achieve their objectives and
implement their organization's strategy. Utilizing a comprehensive
curriculum, coaching, consulting, diagnostic testing tools, and a proprietary
customization process, Richardson helps develop the critical skills sales
organizations need to win. Richardson's curriculum includes sales, sales
management, strategy, negotiations, and service training delivered through
seminars, one-on-one and team coaching, interactive eLearning, and podcasts.
For more information about Perfect Selling, please visit
http://www.richardson.com/Resource-Center/Perfect-Selling/
Perfect Selling: Open the Door, Close the Deal by Linda Richardson; McGraw
Hill; July 2008; Hardcover: $19.95; 174 pages; ISBN-13: 978-007154989-9;
ISBN-10: 0-071549897
SOURCE Richardson
