KENNESAW, Ga. & SALT LAKE CITY - (Business Wire) MicroBilt Corporation, a leader in risk management information for small and medium-sized businesses today announced that Salt Lake Community College (SLCC) Barbering and Cosmetology School is the next small business to be featured in the Rhett & Link “I Love Local Commercials” series. The SLCC local commercial was conceived, written and directed by the Internet Comedy duo Rhett & Link, who have become an Internet sensation by parodying small business commercials featuring actual small businesses, such as Cullman Liquidation and Red House Furniture.
The SLCC local commercial reprises tried and true elements of local commercials including a cheesy jingle and pretty young women - training to cut hair - not to be actresses. You know: the type usually featured standing in front of this week’s deal on the local used car lot. Two new elements that make this local commercial so special: artificial heads and Mormon missionaries. The behind the scenes video – www.Ilovelocalcommercials.com/videos.aspx –– takes viewers to Salt Lake City, Utah - the “Mecca of Mormon Culture” and includes a visit to the Mormon Temple.
The MicroBilt-sponsored project was designed to celebrate small business and “art” of local commercials. The new SLCC commercial will “break” today on www.ilovelocalcommercials.com, YouTube and other social media outlets. Rhett & Link local commercials confirmed the power and potential of non-traditional video and social media: more than 3.6 million viewers have seen the series released last spring that included The Red House Furniture video which has been featured on CNN, NPR, The New York Times, Forbes, Advertising Age and TMZ.
“The economic downturn has prompted students to re-discover two year colleges and basic trades like barbering and hairdressing. It has also prompted consumers to find new ways to look good for less, even if it means risking life and locks!” Brian Bradley, EVP of Strategy and Marketing of MicroBilt explained, “Don’t miss the behind the scenes videos – especially on this one.”
“In the Red House Commercial, we reached out and touched the ‘third-rail’ of race relations. In our SLCC Commercial, we’ve attempted to answer a long-simmering religious question: Where do young Mormon Missionaries get those haircuts?” Rhett added, “And the timing of this commercial couldn't be better. SLCC college students don't need to take out a huge loan for their education or their haircut. The SLCC Barbering and Cosmetology School provides relief with two year degrees and two dollar haircuts.”
MicroBilt has thousands of small business customers across the country, like SLCC, Cullman and Red House. MicroBilt is sponsoring the “I Love Local Commercials” series and paying for the production of new local commercials. Rhett & Link fans, MicroBilt’s users and any interested small businesses (or the fans of a local business) can go to the site –– www.ilovelocalcommercials.com –– to nominate small business candidates for the new season of commercials.
About MicroBilt
MicroBilt, an industry leader in risk management information for small and medium-sized enterprises, is a single source provider for credit bureau, collections, identity fraud prevention and screening data access and retrieval. MicroBilt is certified through and provides interfaces with the three national consumer credit bureaus, Equifax (NYSE: EFX), Experian (London Stock Exchange: EXPN) and TransUnion; and three commercial bureaus, D&B (NYSE: DNB), Experian (London Stock Exchange: EXPN) and Equifax Business (NYSE: EFX); as well as LexisNexis (London Stock Exchange: REL), Fidelity National (NYSE: FIS), Fair Isaac (NYSE: FIC), Acxiom (NASDQ (GS): ACXM), First Advantage (NASDQ: FADV) and ChoicePoint (NYSE: CPS). The company provides flexible data access to leading Consumer Reporting Agencies (CRAs) and a broad range of industries. It is an active member of the Consumer Data Industry Association (CDIA).
About Rhett & Link
Rhett & Link are a North Carolina-based comedy duo consisting of life-long best friends, Rhett McLaughlin and Link Neal. They are best known for their internet videos and are self-proclaimed “Internetainers”. In addition to their web presence, Rhett & Link are also musicians and filmmakers, and have worked in network television as hosts. They own and operate a video production company, RhettandLinKreations, LLC.
About Salt Lake City Community College
Salt Lake Community College is an accredited, multi-campus college serving the diverse needs of the Salt Lake City community. With an open-door enrollment policy, the College serves more than 60,000 students through credit and non-credit courses and workshops each year, making it the largest institution of higher education in Utah. SLCC has three full-service campuses: South City, Taylorsville Redwood, Jordan; eleven teaching centers located throughout the Salt Lake Valley and an eCampus for distance learning. For more information, go to www.slcc.edu.
Rockefeller Group/Insight Capitalists
Media Contacts:
Garry Mendez, 212-489-1295
garry@insightcapitalists.com
