SAN BRUNO, CA -- 10/10/08 --
Responsys, a leading global provider of
on-demand email and marketing automation solutions, today announced that
Responsys marketing strategy expert Stefan Pollard will lead a roundtable
discussion on "Writing Email for Different Readers" at the DMA08 conference
next week at the Las Vegas Convention Center. Mr. Pollard will share top
strategies and proven best practices for improving email response rates by
creating one message that appeals to readers in different situations.
Marketers who need to optimize message content and improve overall response
rates will leave the discussion with new insights into the ways email
client changes, mobile, spam and inbox overload are affecting the consumer
experience -- and real-world strategies for optimizing message content for
maximum effect. Any DMA08 attendee who is facing the holiday season with a
limited budget and high performance expectations from the executive team
can't afford to miss this chance to learn from Mr. Pollard as he shares his
insights and case studies from the industry's best brands in this session,
which will be held in Room C-5 from 12:30 - 1:30 p.m. on Monday, October
13.
"Email marketers need to understand how email is read and how to design
their communications to be more effective," said Mr. Pollard. "This session
draws on the experience of the biggest names in the industry and the
insights of expert consultants with deep knowledge in specific verticals in
order to help attendees optimize these campaigns. With the holidays coming
up and budgets tightening, this is a must-attend session for email
marketers."
Mr. Pollard recently joined Responsys as senior strategic consultant where
he guides Responsys clients in developing email marketing and lifecycle
messaging strategies to increase clients' ROI. Prior to Responsys, he led
the email consulting program for Lyris and consulted with clients to
improve their email delivery challenges at Habeas. Mr. Pollard also spent
several years building and executing acquisition and retention campaigns at
E-LOAN and Cybergold.com. He frequently speaks at industry events and
authors a bi-weekly column for ClickZ on email deliverability.
About Responsys
Responsys is a leading global provider of on-demand marketing solutions
that empower businesses to market more effectively through email, direct
mail, and mobile channels. Since 1998, Responsys hosted solutions have
served as proven alternatives to expensive, on-premise marketing software,
helping companies across industries improve the efficiency, effectiveness,
and profitability of global marketing operations. Responsys leverages
proven methodologies, current best practices, and open technology to offer
marketer-centric products and services designed to drive the fastest return
on investment (ROI) in the marketing industry. Headquartered in San Bruno,
California, Responsys is trusted by leading brands such as 24 Hour Fitness,
Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest,
Lands' End, LEGO, Liz Claiborne, Men's Wearhouse, PETCO, Salesforce.com,
and StubHub. For more information, visit http://www.responsys.com.
Responsys®, Responsys Interact®, Individualized Lifecycle Marketing(TM)
and Engage at Every Stage(TM) are trademarks of Responsys Inc. All other
trademarks and registered trademarks are the properties of their respective
owners.
Contact:
Kimberly Canedo
Responsys, Inc.
(650) 745-1720
Email Contact
