SAN FRANCISCO, CA -- 10/28/09 --
Responsys, a global provider of email
and cross-channel marketing solutions, today
kicked off the annual Responsys Leaders Forum
2009, a three-day conference in San Francisco featuring keynotes from
high-profile marketers as well as best-practice sessions to help attendees
create impactful marketing strategies to reach the evolving consumer. The
event will provide attendees with an exclusive look at newly released
Responsys products, game-changing technology showcases, as well as new
ideas for maximizing the business value of email and cross-channel
marketing programs.
The event theme 'Marketing. Changed Forever.' will be evangelized by
visionary keynotes from the following experts:
-- Dan Springer, CEO, Responsys will kick off the event with a state-of-
the-union company update
-- Patrick J. Connolly, EVP & CMO, Williams-Sonoma will discuss how the
company is embracing interactive channels to build integrated, innovative
programs for even greater success
-- Scott Olrich, CMO, Responsys will teach attendees about a new roadmap
that will help marketers navigate the new cross-channel environment
-- Suresh Vittal, Principal Analyst, Forrester Research will divulge his
recent findings on the principles that will guide the next-generation of
direct marketers
-- David Daniels, VP & Principal Analyst, Forrester Research will share
the new rules of relevance in a cross-channel world and talk with leading
marketers about their most successful integrated programs
-- Ted Wham, VP, Customer Relationship Marketing, Orbitz will unveil the
operating principles for driving interactive marketing success
"It is evident there are new challenges in today's marketing world," said
Scott Olrich, Chief Marketing Officer of Responsys. "Email marketing is
inherently cross-channel, and the Responsys Leaders Forum provides one of
the best ways for marketers to gain deeper visibility into successfully
integrating email in a cross-channel world. We are excited to help leading
marketers navigate these challenges and provide them with the best products
and services to confront these challenges head on."
Attendees will hear hard-hitting results from successful cross-channel
marketing programs from Responsys customers including: Dollar Thrifty,
Goodyear Retail, MetLife Auto & Home, Southwest Airlines, StubHub, Under
Armour, Whole Foods Market, Williams-Sonoma, and Wine.com. Attendees will
also have an opportunity to network with Responsys technology partners and
meet one-on-one with Responsys strategists and analysts to help shape their
business strategies.
The Responsys Leaders
Forum 2009 is being held October 28-30 at the Westin St. Francis Hotel
in San Francisco and is complimentary to Responsys customers. Responsys
thanks all its sponsors: Omniture, Bazaarvoice, Goodmail Systems,
richrelevance, Baynote, Certona, MyBuys, Proclivity Systems, SimpleFeed and
Webtrends.
About Responsys
Responsys is a leading global provider of on-demand marketing solutions
that empower businesses to market more effectively through email, web,
print, mobile, and social media channels. The company enables
organizations to increase revenue and customer loyalty through successful
email and cross-channel marketing. Responsys helps marketing organizations
maximize their results by enabling every customer interaction to be highly
automated and individualized, and every process to be highly collaborative,
efficient, and error-free. With its on-demand, software-as-a-service
(SaaS) delivery model, award-winning services, and proven Individualized
Lifecycle Marketing(TM) approach, Responsys offers the highest ROI, the
lowest total cost of ownership, and the fastest time-to-value of any
marketing solution available today. Founded in 1998, Responsys is
headquartered in San Bruno, California and has offices throughout the
world. Responsys is trusted by world-class brands such as: Avis Europe,
Chico's, Continental Airlines, Dollar Thrifty, Deutsche Lufthansa, Lands'
End, LEGO, Men's Wearhouse, PayPal, Salesforce.com, StubHub, and
UnitedHealthcare. For more information, visit www.responsys.com
Contact:
Kimberly Canedo
Responsys, Inc.
(650) 745-1720
Email Contact