SAN BRUNO, CA -- 08/24/09 --
Responsys, a leading provider of
on-demand email marketing and
cross-channel campaign management solutions, today announced continued
corporate growth and momentum for the first half of 2009 as the company
added more top brands to its world-class customer base. Companies including
Build-A-Bear Workshop®, Chico's FAS, LaTienda.com, PayPal, Sears Holdings
Corporation, and Title Nine Sports have recently chosen Responsys for email
and cross-channel campaign management, driving the company's significant
revenue growth and its fifth consecutive year of profitability.
Responsys continues to make noteworthy enhancements to its top ranked SaaS
email and cross-channel marketing platform. Most recently the company
released Responsys Interact®
Connect(TM), an easy-to-use integration tool that allows marketers to
define, schedule, and automate data transfers between external systems. In
addition, Responsys also announced
the industry's first fully embedded integration capability for
recommendation, testing, and targeting solutions, giving marketers new and
easier ways to personalize campaign content for greater relevance and ROI.
"Responsys' strong performance and momentum are evidence of the increased
strategic importance of email and interactive marketing fueled by this
tough economic climate," said Dan Springer, Chief Executive Officer of
Responsys. "Responsys continues to focus on delivering innovative products
and services that empower marketers to create superior cross-channel
experiences for their customers and drive tangible results. Customer
behavior is changing dramatically with the increased adoption of new and
emerging interactive marketing and social channels. Responsys is committed
to helping marketers stay one step ahead."
The company continued to expand its domestic and international operations.
Internationally, Responsys drove 60% revenue growth in Europe, added
industry-leading clients such as Barratts Priceless Limited, among others,
to its rapidly growing customer base, and continued to increase its
headcount abroad. Responsys Asia announced
the opening of a new office in Sydney, bringing world-class service to its
existing client base in Australia and New Zealand. Responsys Asia also
continued its growth momentum by adding world-class brands like Fox
International Channels Asia, Jeanswest, SmartSalary and TEQUILA to its
client roster.
Continuing its infrastructure, applications and operational excellence,
Responsys increased message volume 51% in the first seven months of 2009.
It also bolstered its infrastructure by almost doubling its support for
promotional and transactional messages and upgraded its SaaS technologies
across the board.
Responsys also remains highly
praised by the industry, recognized in 2009 as a Hot Software Company
by JMP Securities; an Upshot50 Marketing Technology Leader; one of the best
private and emerging technology companies by AlwaysOn; and a "Niche Player"
in Gartner, Inc.'s "Magic Quadrant for CRM Multichannel Campaign
Management" report.
About Responsys
Responsys is a leading global provider of on-demand marketing solutions
that empower businesses to market more effectively through email, web,
print, mobile, and social media channels. Since 1998, Responsys hosted
solutions have served as proven alternatives to expensive, on-premise
marketing software, helping companies across industries improve the
efficiency, effectiveness, and profitability of global marketing
operations. Responsys leverages proven methodologies, current best
practices, and open technology to offer marketer-centric products and
services designed to drive the fastest return on investment (ROI) in the
marketing industry. Headquartered in San Bruno, California, Responsys is
trusted by leading brands such as Avis Europe, Continental Airlines,
Deutsche Lufthansa, Intrawest, Lands' End, LEGO, Men's Wearhouse,
Salesforce.com, StubHub, and UnitedHealthcare. For more information, visit
responsys.com.
Contact:
Kimberly Canedo
Responsys, Inc.
(650) 745-1720
Email Contact
