DUBLIN - (Business Wire) Research and Markets (http://www.researchandmarkets.com/research/5837cf/sporting_goods_man) has announced the addition of the "Sporting Goods Manufacturing" report to their offering. First Research is the leading industry intelligence company that helps sales teams perform faster and smarter, open doors, and close more deals. First Research performs the "heavy lifting" by synthesizing hundreds of sources into an easy to digest format that a sales person can consume very quickly to better understand a prospect's business issues.
Executive Summary
Brief Excerpt from Industry Overview Chapter:
The US sporting goods manufacturing industry includes about 2,000 companies with combined annual revenue of about $14 billion. Large companies include Callaway Golf Company; Easton-Bell Sports; Russell Corporation; Wilson Sporting Goods (a subsidiary of Finland-based Amer Sports); and Rawlings Sporting Goods (a subsidiary of Jarden Corporation). The industry is concentrated: the 50 largest companies account for about 60 percent of industry revenue.
COMPETITIVE LANDSCAPE
The primary demand drivers for sporting goods are consumer income and demographic trends. The profitability of individual companies is determined by efficient manufacturing and effective marketing. Large companies enjoy advantages in economies of scale and brand recognition, and often offer a wide range of products. Small companies can compete effectively by offering specialized or unique products that interest enthusiasts.
PRODUCTS, OPERATIONS & TECHNOLOGY
Major products include golf (excluding apparel and shoes), gym and exercise, playground, and fishing tackle and equipment, and other sporting and athletic goods. General sporting and athletic goods include equipment used to play racket sports such as tennis, badminton, and squash; and team sports including baseball, basketball, football, soccer, and hockey. General sporting and athletic goods and golf equipment each account for about 25 percent of industry revenue; gym and exercise equipment for about 20 percent.
Products are used generally for recreation and fitness. Some products, primarily those for team sports, are also sold to collegiate, amateur, and interscholastic organizations.
Key Topics Covered:
- Industry Overview
- Quarterly Industry Update
- Business Challenges
- Trends AND Opportunities
- Call Preparation Questions
- Financial Information
- Industry Forecast
- Website and Media Links
- Glossary of Acronyms
For more information visit http://www.researchandmarkets.com/research/5837cf/sporting_goods_man
Source: First Research
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