Research and Markets: Personal Hygiene in the Netherlands to 2013 - Key Data and Information on the Personal Hygiene Market in the Netherlands

This databook provides key data and information on the personal hygiene market in the Netherlands. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope:

• Contains information on three categories: deodorants, soap and bath & shower products
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the personal hygiene market, including company overview, key facts and business description

Highlights of this title:

• The market for personal hygiene in the Netherlands increased at a compound annual growth rate of 1.8% between 2003 and 2008
• The Bath & shower products category led the personal hygiene market in the Netherlands, accounting for a share of 45.8%
• Leading players in the Dutch personal hygiene market include Unilever, Sara Lee Corporation and Beiersdorf AG

Key reasons to purchase this title:

• Develop business strategies by understanding the quantitative trends within the personal hygiene market in the Netherlands
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Key Topics Covered:

Chapter 1 Executive Summary

Chapter 2 Introduction

Chapter 3 Market Overview

Chapter 4 Leading Company Profiles

Chapter 5 Category Analysis: Bath & shower products

Chapter 6 Category Analysis: Deodorants

Chapter 7 Category Analysis: Soap

Chapter 8 Country Comparison

Chapter 9 PESTLE Analysis

Chapter 10 New Product Development

Chapter 11 Macroeconomic Profile

Chapter 12 Research Methodology

Chapter 13 APPENDIX

For more information visit http://www.researchandmarkets.com/research/a166ca/personal_hygiene_i

Source: Datamonitor

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716