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Rentrak Theatrical Announces Box Office Numbers for Weekend Of July 3, 2009

Posted : Sun, 05 Jul 2009 20:10:19 GMT
Author : Rentrak Corporation
Category : Press Release
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LOS ANGELES, July 5 CA-Rentrak-July-3
LOS ANGELES, July 5 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (Nasdaq: RENT), today announced the weekend theatrical box office estimates for the weekend period of July 3 through July 5, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, July 5, 2009 by Rentrak Theatrical include:

Rank   TitleWeekend Gross Locations
1  Transformers: Revenge of the
Fallen  $42,500,000   4234
2  Ice Age: Dawn Of The Dinosaurs   $42,500,000   4099
3  Public Enemies   $26,171,900   3334
4  The Proposal $12,779,000   3099
5  The Hangover $10,415,000   3070
6  Up$6,579,000   2656
7  My Sister's Keeper$5,255,000   2606
8  The Taking Of Pelham 123  $2,500,000   1908
9  Year One  $2,100,000   2240
10 Night At The Museum: Battle
Smithsonian  $2,100,000   1419
11 Star Trek $1,815,000   1148
12 Away We Go$1,099,633506



Weekend of 07/03/09 to 07/05/09
(C) 2009 by Rentrak Corporation

About Box Office Essentials
Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation
Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

Contacts:   Rogers & Cowan for Rentrak Corporation
Sallie Olmsted  Amanda Bartz
(310) 854-8124  (310) 854-8151
solmsted@rogersandcowan.com abartz@rogersandcowan.com



SOURCE Rentrak Corporation

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