New Toothpastes Deliver Powerful Whitening While Restoring and Strengthening Enamel MORRIS PLAINS, N.J., July 30
MORRIS PLAINS, N.J., July 30 /PRNewswire/ -- REMBRANDT(R), the premium
ORAL HEALTH AND BEAUTY(TM) brand, is unveiling new formulations of its INTENSE
STAIN(TM) and Canker Sore Toothpastes. These premium whitening toothpastes are
enhanced with a unique blend of high-performance micro-polishing particles and
fluoride and are Sodium Lauryl Sulfate (SLS) free. This proprietary blend
works to deliver powerful whitening while actively restoring and strengthening
enamel for a healthy and more vibrant smile.
The new toothpastes have been designed to deliver a superior sensory
experience. Enhanced foaming ingredients create the perfect rich and creamy
lather down to the size of the bubbles for luxurious cleansing. Premium
peppermint and spearmint oils deliver a crisp mint flavor while cooling agents
give longer lasting fresh breath.
"REMBRANDT(R) is single-mindedly committed to the science of teeth
whitening," says Joanna Reddick, Product Director, REMBRANDT(R), Johnson &
Johnson Healthcare Products Division of McNEIL-PPC, Inc. "Every REMBRANDT(R)
product is uniquely formulated to deliver uncompromising whitening performance
with the added health benefits that are expected from traditional oral care
products."
The REMBRANDT(R) toothpastes include:
-- REMBRANDT(R) INTENSE STAIN(TM) Toothpaste contains powerful stain
fighting ingredients to effectively remove deep stains from coffee and
wine.
Suggested Retail Price: $7.99 (3 fl. oz.)
-- REMBRANDT(R) Canker Sore Toothpaste is specially formulated to provide
powerful whitening for individuals prone to canker sores.
Suggested Retail Price: $7.99 (3 fl. oz.)
REMBRANDT(R) toothpastes are available in food, drug and mass-market chain
stores. Visit www.rembrandt.com for more information.
About the REMBRANDT(R) Brand: Take Care of Your Mouth, IT CAN BE
BRILLIANT(TM)
REMBRANDT(R) paved the way in the oral care category as the first
toothpaste brand to whiten teeth with mild abrasives. REMBRANDT(R) on-the-go
and at-home whitening treatments are designed to give you uncompromising
whitening performance for a brighter, more beautiful smile while REMBRANDT(R)
toothpastes deliver powerful whitening as they actively restore and strengthen
enamel for a happy, healthy mouth. REMBRANDT(R) is owned by Johnson & Johnson
Healthcare Products, Division of McNEIL-PPC, Inc. REMBRANDT(R) products are
available at food, drug and mass-market chain stores.
Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.
Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. is a
leader in the consumer oral health and whitening market with LISTERINE(R)
Antiseptic Mouthwash, LISTERINE(R) WHITENING(R) Quick Dissolving Strips,
LISTERINE(R) WHITENING(R) Pre-Brush Rinse, LISTERINE(R) SMART RINSE(TM),
REACH(R) toothbrushes, REACH(R) floss, and REMBRANDT(R) tooth whitening
products.
SOURCE REMBRANDT(R), Johnson & Johnson Healthcare Products Division of
McNEIL-PPC, Inc.
