LOS ANGELES, Oct. 7 CA-RedMangoRichards
LOS ANGELES, Oct. 7 /PRNewswire/ -- Red Mango, leading purveyor of authentic frozen yogurt, has selected Dallas-based independent The Richards Group as the company's advertising agency of record. Responsibilities will include brand and creative development, strategic planning, public relations, event marketing, and online initiatives.
"The Richards Group has a proven reputation for building brands and developing dynamic creative work," said Jim Notarnicola, Red Mango's chief marketing officer. "The agency has demonstrated an impressive ability to integrate brand campaigns across various disciplines, and we're enthusiastic to have them be a part of the Red Mango team."
"Bringing The Richards Group on board will help us further build our brand, build a world class management team, and optimize the store concept which was an objective of our previously announced $12 million investment from CIC Partners," added Dan Kim, Red Mango founder, president & CEO.
Red Mango is recognized as the leading brand of authentic frozen yogurt in Asia, and is credited as the pioneer of the tart variety of nonfat frozen yogurt that has become increasingly popular in the United States.
"Consumers in Los Angeles and New York - and other cities lucky enough to have Red Mango so far - have really come to enjoy this all-natural, nonfat, all-day dessert, and we're excited to partner with them to introduce this popular yogurt to the rest of the country," said Stan Richards, principal and founder of The Richards Group.
About Red Mango
Founded in 2002 in South Korea, Red Mango has become one of the most popular and fastest growing retailers of authentic nonfat frozen yogurt in the United States. Red Mango opened its first U.S. store last July in Los Angeles and has since celebrated more than 40 store openings in California, New York, Washington, Illinois, Hawaii, New Jersey, Nevada, Utah, and Oregon. Red Mango's most unique factor is its refreshingly tangy and irresistibly delicious frozen yogurt that is all-natural, nonfat, gluten-free, certified Kosher, and packed with beneficial live and active cultures. For more information about Red Mango, please visit www.redmangousa.com.
About The Richards Group
The Richards Group, located in Dallas, is the largest independent branding agency in the nation. Agency clients include the standard-setting brands of Advance Auto Parts, Amstel Light, Bridgestone Firestone, Chick-fil-A, Fruit of the Loom, The Home Depot, Motel 6, Orkin, Patron, Red Lobster and Zales. Total billings for the agency were $1.25 billion in 2007. The Richards Group can be found at www.richards.com.
SOURCE Red Mango, Inc.
