LAS VEGAS - (Business Wire) Talisman (www.talismanrewards.com), a leader in real-time intelligence for brand rewards and mobile marketing, and RFID n Print, (www.rfidprint.com), an innovative supplier of custom RFID wristbands and smart labels, announced today the first dynamic mobile-marketing solution in an RFID wristband. The new wristband provides, for the first time, instant rewards for brand loyalty and unlimited promotional offers through the Talisman service. Coupled with an innovative smart wristband, called Re-Coup™, Talisman brings new opportunities for revenue to organizations and their affiliate businesses and sponsors in the leisure, entertainment and hospitality industries.
“Talisman leverages the secure functionality of RFID-tagged wristbands with a web-based software service to deliver best-in-class mobile marketing capabilities,” said Cindy McNamara, vice president of business development at Talisman. “It’s easy to implement and translates into top line revenue gains as well as bottom line savings for theme park operators,” she said.
Re-Coup wristbands are flexible, multi-use mobile marketing “platforms” containing a removable, reusable RFID coupon, and are a green alternative to single-use, disposable wristbands. The Re-Coup wristband delivers unlimited promotional capability thanks to the combination of variable data, photo-quality printing, a reusable RFID coupon and the real-time intelligence software and service called Talisman. Re-Coup, paired with Talisman's intuitive web-based software allows primary and affiliate businesses to create and manage ongoing incentive campaigns quickly and easily with real-time performance monitoring. The solution is fully hosted with all hardware, software and training included.
Talisman-powered promotions are expected to return three benefits to theme park operators and hotels: (1) an increased number of customer return visits and higher participation rates through targeted promotions, (2) new business insights and measurements for park operators and their affiliated businesses garnered by the analysis of Talisman-captured customer data and trends, and (3) mobile opt-in information provided by customers for future brand promotions.
The new solution was launched at the 4ID Solutions (www.4idsolutions.com) booth # 1059 at the annual IAAPA (www.iaapa.org) Attractions Expo in Las Vegas, and is available from 4ID Solutions in North America and from RFID n Print Pty Ltd in Australia, Europe and Asia.
Talisman Service
One of the goals of Talisman is to extend the customer’s experience by providing a guest portal for customers to opt-in to mobile marketing offers from the hotel or theme park client and their affiliate partners and sponsors. Reinforcement of brand loyalty is accomplished by leveraging additional time-sensitive incentives and rewards to the guest.
Partners in Innovation
Founded in 2009, Talisman is the collaboration of VentureAxis, a venture firm headquartered in Las Vegas, and RFID n Print Pty, located in New South Wales, Australia. Founded in 2003, RFID n Print is a manufacturer specializing in RFID, bar-coded and imprinted wristbands, and a wide range of variable data tags offering unique revenue-enhancing options.
Founded in 2003, VentureAxis works with businesses to enhance end-to-end customer experience and increase conversion across multiple channels (online, call center and retail), to drive revenue, profits and customer satisfaction.
Headquartered in Houston, TX, 4ID Solutions LLC markets and distributes custom promotional wristbands, smart RFID wristbands and smart labels in combination with innovative customer-focused solutions.
"Talisman" and "Instant Rewards. Real-time Intelligence." are service marks of VentureAxis, Inc.
“Re-Coup” is a trademark of RFID n Print Pty. Ltd.
Talisman
Carol Broadbent, 650-787-5400
VP Marketing
or
4ID Solutions
Rich Witmer, 281-770-5534
Co-Founder
