BOSTON, MA -- 08/28/09 --
RCN Corporation (NASDAQ: RCNI), a leading
provider of
all-digital and high definition video,
high-speed internet, and premium voice services to residential and
small-medium business customers, as well as high-capacity transport
services to carrier and large enterprise customers, announced today it will
partner with the American Red Cross as part of its Fall Rush campaign. This year's
promotion includes two blood drives and three "True Blood" themed events
where guests will have an opportunity to enjoy music and refreshments as
well as free tastings of Tru Blood, the highly anticipated real blood
orange beverage from HBO.
The initial "True Blood" themed event will be at the Qdoba Mexican Grill in
Kenmore Square on September 4. The Huntington Ave. Qdoba Mexican Grill on
the Northeastern University campus will host the second event on September
5. Both events will be held from 12 noon - 3pm. At the third event, the
promotion's biggest event, "True Blood" fans will have an opportunity to
meet stars Nelsan Ellis and Rutina Wesley, who will make an appearance at
the "Fangtasia" party to be held at King's Lounge on September 5 from 9pm -
midnight. Ellis is known for his role as Lafayette Reynolds, the
short-order cook at the show's popular hangout, Merlotte's. Wesley plays
the character of Tara Thornton, Lafayette's cousin and the best friend of
lead character, Sookie Stackhouse. Decorated to resemble Fangtasia, the
show's popular vampire bar, the party will feature music, food and
refreshments. The "Fangtasia" party is open to all fans, but requires an
RSVP to www.rcn.com/bitten.
Continuing the theme, RCN will sponsor two blood drives that will be run by
the Red Cross. The first will be held on September 2 from 1 - 6 pm at
Somerville Baptist Church. A second blood drive will be later in the month
at Boston University's Hillel House on September 17 from 11 am - 4 pm.
Donors will receive giveaways as well as snacks and refreshments.
"By partnering with RCN, the American Red Cross is better able to fulfill
its mission of providing blood to patients in need, and we are grateful to
RCN for helping to raise awareness about the constant need for blood," said
Donna M. Morrissey, Director of Public Relations and Corporate Affairs for
the American Red Cross Blood Services-Northeast Division. "The college
community is very supportive of the Red Cross, and these blood drives will
help to ensure that blood is on hospital shelves when it's most needed."
"We look forward to our Fall Rush promotion every year as it is always a
great opportunity to meet and interact with our customers," said Richard
Wadman, Senior Vice President and General Manager of RCN Boston. "We are
thrilled that this year's partnership with the Red Cross will help promote
the importance of blood donation through sponsoring the campus blood
drives. RCN is committed to its customers and to the community, and these
events are a great way to give back."
RCN's Fall Rush promotion is aimed to connect with college students as they
set up their television, internet and telephone service for the upcoming
school year. In addition, RCN is offering three months of free HBO for new
customers who sign up for its services now through October 31.
About RCN Boston
RCN in Boston serves the communities of Allston, Arlington, Boston,
Brighton, Brookline, Burlington, Dedham, Dorchester, Framingham, Hyde Park,
Lexington, Milton, Natick, Needham, Newton, Roslindale, Somerville,
Stoneham, Wakefield, Waltham, Watertown, West Roxbury and Woburn.
About RCN Corporation
RCN Corporation (NASDAQ: RCNI), www.rcn.com, is a competitive broadband
services provider delivering all-digital and high definition video,
high-speed internet and premium voice services to residential and
small-medium business customers under the brand names of RCN and RCN
Business Services, respectively. In addition, through its RCN Metro Optical
Networks business unit, RCN delivers fiber-based high-capacity data
transport services to large commercial customers, primarily large
enterprises and carriers, targeting the metropolitan central business
districts in the company's geographic markets. RCN's primary service areas
include Washington, D.C., Philadelphia, Lehigh Valley (PA), New York City,
Boston and Chicago.
(RCNI-G)
About The American Red Cross
The American Red Cross has been a primary supplier of lifesaving blood
products in the United States for more than 50 years. The American Red
Cross Blood Services - Northeast Division supplies a wide range of blood
components, plasma derivatives, and transfusion services to over 200
hospitals and other medical facilities throughout Maine, Massachusetts,
Vermont, New Hampshire, and Connecticut. It serves the blood needs of more
than 9 million residents and many thousands more who travel to New England
for care at many of the nation's top medical centers. Only five percent of
those eligible to donate blood actually do so. To donate blood and
platelets through the American Red Cross, individuals must be at least 17
years of age, weigh at least 110 pounds, and be in general good health.
The states of Maine and Massachusetts allow those who are 16 years of age
to donate blood with parental consent. For additional information regarding
donor eligibility, please call 1-800-GIVE LIFE or visit givelife.org.
HBO® and related channels and service marks are the property of Home Box
Office, Inc.
Contacts:
Ann Murphy
W: 617-646-1031
C: 617-515-4060
amurphy@oneillandassoc.com
Lisa Barder
W: 215-355-7175
lisa.barder@rcn.net