LOS ANGELES, CA -- 11/12/08 --
Rare Natural Care, Inc. today introduced
two new products into its 100% organic and vegan RARE2B® skin care line:
a Toning Cleanser and a soothing Gentle Eye Gel. The eco-centric line is
also unveiling newly designed containers which are recyclable, as is the
outer packaging.
With the introduction of the Toning Cleanser, RARE2B completes its Basic
Skincare Regimen that also includes a Hydrating Day Cream, Restorative
Night Cream, and Detox Facial Mask. RARE2B's Toning Cleanser removes dirt
and the day's build-up from the face gently and effectively. The unique
2-in-1 formula both cleanses and tones the skin, helping to tighten pores.
The Toning Cleanser comes in an 8-ounce bottle that retails for $32.
Ingredients in the proprietary RARE2B® "Flawless Complex" used to make
the Toning Cleanser are: grapefruit (encourages cell turnover), pineapple
(dissolves dead skin cells), white horehound (protects against and
minimizes UV induced damage), peppermint (stimulates skin's metabolic
progression), witch hazel (effective cleanser and astringent), and cedar
bark (rich in tannins and provides excellent toning.)
The RARE2B Gentle Eye Gel soothes delicate skin tissue around the eyes as
it reduces the appearance of puffiness and dark circles. It delivers key
nutrients to promote a visibly refreshed and toned look. The 0.5 oz. jar is
$67. RARE2B®'s "Perfect Complex" used to make the Gentle Eye Gel
contains: seaweed (firms and tones skin), honeysuckle (includes soothing,
calming, and anti-inflammatory properties), masterwort (replenishes
beneficial minerals), watermelon (maintains skin hydration), acacia
(soothes skin and improves complexion) and pullulan (lifts and firms skin).
In other company news, Rare Natural today announces the launch of its
monthly e-newsletter, "The Organic Scene." Each issue will contain articles
with relevant topics, new product updates, education about ingredients used
in the RARE2B line, newsworthy environmental events as well as online
promotions on RARE2B products. Subscription to the e-newsletter is free,
and Rare Natural promises to never sell or trade its email list. To
subscribe, email request to: rare@rarenatural.com.
"We are excited to introduce these new RARE2B products as well as our
e-newsletter," said Jasmin Saidi-Kuehnert, Rare Natural Care, Inc.'s vice
president. "We, at Rare Natural, strive to provide products and information
that support environmental responsibility, sustainable living, and a
holistic approach to maintaining a healthy lifestyle."
Rare Natural will attend the upcoming ISPA conference (November 11-14,
2008, in Las Vegas, Nev.) Attendees at ISPA who visit the RARE2B booth
(#1243) and place an order on site will receive a special show discount of
35%.
About Rare Natural Care, Inc.
Rare Natural's RARE2B skincare line is made from plant, fruit, vegetable,
botanical extracts and marine-based ingredients that are of the highest
quality and come from Eco-certified, fair trade, certified Kosher, and USDA
organic certified sources. RARE2B products are 100% vegan (contain no
animal
by-products) and not tested on animals. They are free from synthetic
chemicals, parabens, formaldehyde/formaldehyde donors, petroleum
by-products, alcohol, PEG & TEA, artificial colors and fragrances, and GMO
materials.
RARE2B products are handcrafted, cruelty-free, and made in the USA using
only natural preservatives. Rare Natural cares for the planet by using
recycled packaging and plant-based inks in printing, support suppliers that
practice Fair Trade and have organic or eco-certification, and donates 10%
of our annual proceeds to socially and environmentally responsible groups.
Currently, the proceeds are being directed to the Seva Foundation
(www.seva.org).
RARE2B's products have been registered as 100% vegan by the UK Vegan
Society and US Vegan Action, and are recognized as cruelty free by the
Coalition for Consumer Information on Cosmetics. The ingredients in
RARE2B's products are certified organic by Eco-Cert and Bio-Suisse,
approved by the Fair Trade Foundation, certified by the Forest Stewardship
Council with USDA Organic Certification, and certified Kosher by the
Federation of Synagogues. RARE2B is a member of the Natural Product
Association, International Spa Association, OASIS, and have signed the
pledge with the Campaign for Safe Cosmetics.
For more information or to purchase RARE2B products, visit
www.rarenatural.com or call 310-839-2696.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=873733
Media contact:
Lisa Elia PR
Phone: 310-479-0216
Fax: 888-548-5950
e-mail: Email Contact
