President of Hispanic Market Advertising & PR Firm, Lanza Group, LLC ATLANTA, June 3
ATLANTA, June 3 /PRNewswire/ -- Exemplary businessman Ralph E. Herrera
captured top business honors at the Georgia Hispanic Chamber of Commerce's
annual Awards Gala held at the Hyatt Regency Atlanta over the past weekend.
"It's an honor to be given this kind of acknowledgment by my peers and
colleagues in the Hispanic business community. I could not have possibly
achieved this award without my great Lanza Group team," stated Mr. Herrera,
who founded Lanza Group, LLC in Atlanta in 2003. Lanza Group works with
clients such as Chick-fil-A and Verizon Wireless in reaching out to local and
national Hispanic markets. Lanza Group also created the hugely successful
Fiesta Atlanta concept.
"There is a real need for our kind of service in Atlanta. I believe in
providing the best service and guidance possible to our clients and inspiring
others to achieve similar success," he affirmed, adding, "My goal is also to
provide more professional services than any other Hispanic Marketing and PR
firm in the Southeast. We aim to not just work with the Hispanic community,
but the city and region as a whole."
Mr. Herrera develops a continuous form of outreach within the Hispanic
community through Atlanta's premier Latin festival, Fiesta Atlanta. Fiesta
Atlanta, held at Centennial Olympic Park, which was established by Lanza Group
in 2007. In its first year, Fiesta Atlanta attracted over 30,000 people and
in 2008 Fiesta Atlanta showed a 50% increase in attendance with over 45,000
revelers in attendance. Following the success of Fiesta Atlanta, the Lanza
Group team has begun to lay the foundation for Fiesta Georgia 2008 in the city
of Duluth in Gwinnett County, to be held in September during Hispanic Heritage
Month. Lanza Group will also be hosting the Hispanic Achievement & Business
Leadership Awards (HABLA) that will take place this October.
Lanza Group's Chief of Staff, Ken A. Pedraza added, "Ralph's efforts to
revolutionize the way the Hispanic community is seen and represented in
Atlanta is an inspiration." Ken continued, "I am happy to have him at our
side and to be a part of the Lanza Group. Ralph helps bring the Hispanic
community's needs and concerns to the forefront of many organizations and to
the attention of Corporate America."
Lanza Group, LLC is Atlanta's premier full-service Hispanic Market
Advertising and Public Relations firm specializing in the growing US Hispanic
market. The Lanza Group provides a full-line of bilingual & bicultural
services.
MEDIA CONTACT:
Caroline Elisabeth Peters
(404) 350-0200
cpeters@lanzagroup.com
SOURCE Lanza Group, LLC
