Harrah's Launches Microsoft Surface(TM) based Promotion with AMP at Toby Keith's I Love this Bar & Grill LAS VEGAS, Sept. 29
LAS VEGAS, Sept. 29 /PRNewswire/ -- Harrah's Las Vegas unveils its
proprietary application for Microsoft Surface developed by Harrah's
Entertainment for a co-promotion with AMP Energy called Race Day Riches. From
September 29th - October 6th at Toby Keith's I Love this Bar & Grill, selected
guests can race to their chance to win cool AMP Energy and Dale Jr.(TM)
prizes.
(Logo: http://www.newscom.com/cgi-bin/prnh/20070718/HARRAHSLOGO)
This exciting new promotion allows customers to step into the driver's
seat to simultaneously compete against each other in a fast-paced race
developed for Microsoft Surface. Harrah's designed the application to
leverage several key unique Surface attributes, including multi-player
interaction and object recognition, where guests place their key on top of
Surface to automatically 'start' their engines and begin the race. At the end
of the race, the prize is revealed when the winner "scratches off" the scratch
ticket directly on Surface.
"Our guests love car racing and our application allows them to experience
first hand the thrill of a race right here at Harrah's," said Don Marrandino,
general manager of Harrah's Las Vegas.
For a chance to play the race game, Total Rewards(R) members can swipe
their card daily at the promotions desk between 2 - 4 p.m. from September 29th
and October 6th.
"AMP Energy is thrilled to be part of this innovative promotion," said
Sheila Golden of AMP Energy. "Harrah's Entertainment through the resorts they
own are on the cutting edge of compelling promotions."
"This promotion application represents another innovative example of how
we are leveraging new platforms like Microsoft Surface to deliver unique and
exciting experiences for our guests," said Tim Stanley, Harrah's CIO and
senior vice president of innovation, gaming and technology, Harrah's
Entertainment. "We first launched Surface at the Rio iBar in June, and we are
continuing to create new applications and widgets as we continue to advance
our interactive customer relationship management agenda."
Microsoft Surface, the first commercially available tabletop computer from
Microsoft, is a 30-inch table-like display that allows individuals or multiple
people to interact with digital content in a way that feels familiar by using
touch, gestures or objects from the real world. Without a mouse or keyboard,
the 360-degree user interface and massive multi-touch capabilities of
Microsoft Surface provide Harrah's guests with an unprecedented social
experience that infuses the best of technology with the best of Vegas
excitement.
About Harrah's Las Vegas
Harrah's Las Vegas is a Harrah's Entertainment resort. Harrah's
Entertainment, Inc. is the world's largest provider of branded casino
entertainment through operating subsidiaries. Since its beginning in Reno,
Nevada 68 years ago, Harrah's has grown through development of new properties,
expansions and acquisitions. Harrah's Entertainment is focused on building
loyalty and value with its customers through a unique combination of great
service, excellent products, unsurpassed distribution, operational excellence
and technology leadership.
SOURCE Harrah's Entertainment
