SAN FRANCISCO - (Business Wire) Quantcast, the pioneering provider of the world
’s only open direct-measurement audience service, today announced that TS Kelly has joined the team in the role of Vice President, Media Research. With his deep understanding of the media industry and research community, Kelly will be instrumental in keeping Quantcast at the leading edge of media research and measurement, ensuring continued value creation for the many publishers and agencies that rely on Quantcast
’s services.
“TS is an important addition to the Quantcast team,” said Konrad Feldman, co-founder and CEO, Quantcast. “His comprehensive, cross-platform research background coupled with experience on both the buy and sell sides of our industry make TS a terrific asset for our community to leverage as they look to better engage in the digital media economy.”
Kelly brings both traditional and interactive media experience paired with broad research, planning, sales and marketing capabilities to his new role at Quantcast. Kelly joins the company after over 15 years in the media research industry, where he has held positions at Clear Channel Communications, NetRatings, Doner Advertising, IAG Research and most recently, as SVP, Director of Global Research & Insight at Havas Digital.
Throughout his career, Kelly has provided consultation and analytical support to Fortune 500 clients, alongside publishing research studies, managing teams of analysts and executives and conceiving and building a unified global digital agency research structure.
“Media, technology and consumer behavior are more closely linked than ever, and our definition of research and measurement must evolve to accommodate that transition,” said Kelly. “There is no question in my mind that our industry is moving to a dynamic model, where up front research, point-in-time measurement, and delivery validation become a continuum. Quantcast understands that vision and is creating marketplace solutions to deliver on it. I am excited to join the effort.”
Kelly holds a B.A. degree in Communications from Adelphi University and an M.A. degree in Media Administration from Syracuse University’s S.I. Newhouse School. He joins the Quantcast team in its New York office.
About Quantcast™ Corporation
Quantcast, the New Standard in Audience Measurement™, was founded by a team of engineers and mathematicians committed to addressing the digital media market's need for transparent and actionable data. Through its two primary services, Quantcast provides publishers and agencies unmatched abilities to measure, organize, and transact based on directly-measured audience data.
The company's Quantified Publisher program is available to Web properties of any size and provides free direct-measurement for sites, blogs, videos, games and widgets. The service has experienced rapid adoption by top media companies including NBC, CBS, Hachette-Filipacchi, FOX Entertainment, Digg, Wordpress, BizJournals, Bloomberg, HuffingtonPost, National Geographic, Belo, eHarmony, McClatchy, Babycenter.com, Scientific American and Time Inc.'s SI.com, CNNMoney.com and People.com.
Quantcast Media Planner provides a growing number of marketers and agencies with a free and easy to use service that facilitates ranking of millions of Web properties against specific target audience criteria (demographics, geography, and affinities).
Bite Communications (for Quantcast)
Katherine Cantor, 212-857-9374
quantcast@bitepr.com
