DENVER - (Business Wire) QualVu, Inc., the leading innovator of online video-based qualitative feedback solutions, announced the latest release of its VuPoint™ platform. VuPoint is an analytics portal designed to manage and organize video-based qualitative output that is generated through either online or offline methods. QualVu continues to experience rapid growth in the qualitative research industry. QualVu’s client roster comprises leading global research firms, ad agencies and Fortune 500 companies, including those in the food and beverage, packaged goods, manufacturing, healthcare/pharmaceutical and technology industries.
QualVu’s web-based video platform allows clients worldwide to harness the power of the Internet and webcam technology via an entirely new method delivering qualitative insights. QualVu’s solution encompasses three phases: data collection, organizing the video-based content and creating online reports with video highlights.
Video output gathered through QualVu’s suite of solutions – VideoDiary™, VideoDiary™ Blog and VideoSurvey™ – is made available to clients through VuPoint, where the data is managed and organized by proprietary technology and workflow processes. Video data is instantly transcribed, analyzed and quickly organized into video highlight reels and playlists, which are then integrated into online reports infused with voice-of-the-consumer richness. VuPoint also processes video data output such as DVD recordings from traditional focus groups.
“In order to maintain a competitive advantage, businesses need extreme efficiencies in speed and cost, requiring them to seek new and innovative ways to collect qualitative data faster, disseminate findings that are engaging and accurate, and make better business decisions. Couple that with this tough economic climate, and we feel QualVu is at the right place at the right time,” said John Williamson, QualVu CEO.
QualVu’s clients report that they appreciate the time and money saved by averting domestic and international travel and the more complex logistics associated with in-person focus groups. Clients also indicate that QualVu’s unique method for collecting web-based video consistently results in remarkably insightful feedback, because participants respond from private settings at their leisure and without peer pressure.
“Our most recent release of VuPoint includes several new features that make turning participant webcam submissions into actionable intelligence even easier and faster. We’ve always maintained that collecting data is the easy part – although we have achieved some significant breakthroughs in how webcam video is aggregated. It’s what QualVu enables our clients to do with that data that is remarkable. VuPoint quickly turns the video data into engaging, accurate and actionable reports that are beyond what brands have seen heretofore in online qualitative,” Williamson emphasized.
QualVu’s suite of video research solutions includes:
VideoDiary: An online platform purpose-built for video-based qualitative research; allows for participant-driven interaction, where consumers and professionals can respond at leisure from the comfort of their home or office, or even on-the-go using handheld webcams; can be localized in a dozen languages (global reach).
VideoDiary Blog: A tool that allows consumers to tell their story in a blog environment – specifically designed for qualitative research and built on the VideoDiary platform; researchers post assignments using video, images and text, and participants respond by posting replies within their personal blog including video answers via webcam, text diary input or image uploads.
VideoSurvey: A flexible plug-in for any online survey environment that automatically determines which respondents have webcams, while confirming their technical profile; with a simple click of the mouse, survey respondents are on camera providing rich verbal and visual feedback; produces qualitative insights to support quantitative survey data.
VuPoint: A video research analysis application that provides QualVu customers with a “view” into the research results, including the ability to watch participant video as it is submitted; allows for collaboration among stakeholders, and the power to instantly create video highlight reels and generate online reports.
Online Panels: Custom-built webcam panels, managed by QualVu, for those organizations that want to have continuous, instant, ongoing access and dialogue with their customers, prospects or stakeholders; results in longitudinal insights over time and significant cost savings, giving organizations their own “in-house corporate intelligence department.”
About QualVu, Inc.
QualVu is the leading innovator of online video-based qualitative research solutions. QualVu delivers a pioneering platform to businesses, researchers and ad agencies that enables them to gain rich insights into the opinions, views and attitudes of their customers and other consumer and business targets. Empowering businesses to make more informed and accurate decisions, QualVu’s VideoDiary™ solution provides a faster, more scalable, cost-effective method to gain face-to-face, voice-of-the-consumer insights. QualVu is online at www.qualvu.com.
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Laura Campbell, 615-579-6599
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