FORT LAUDERDALE, Fla. - (Business Wire) Purple Beverage Company, Inc. (OTCBB: PPBV), maker of the antioxidant-rich Purple, today announced that it has retained ICR, Inc., as its investor relations agency of record.
Recently named one of the Top 10 independent firms in the country by PR Week, ICR employs more than 100 professionals and represents more than 225 public companies, most of which trade on the New York, American or NASDAQ exchanges. ICR combines in-depth sector knowledge with high-level capital markets, media and corporate communications experience to help companies maximize their equity and brand value. Additionally, ICR’s services include ongoing investor relations, crisis support and digital media projects.
“Among our key objectives will be developing relationships between Purple Beverage Company and analysts, portfolio managers and major financial institutions. We believe that Purple Beverage Company’s story will continue to be well received by the investment community and we look forward to increasing its exposure on Wall Street,” said John Mills, Senior Managing Director of ICR, Inc.
“Purple has already been well received by consumers and investors alike,” said Ted Farnsworth, Founder and CEO of Purple Beverage Company. “ICR’s proven track record of effectively delivering corporate messages to the investment community will help Purple Beverage Company enhance its communications outreach and, in turn, allow management to focus on expanding distribution and assessing new areas of opportunity.”
About Purple
Introduced in late 2007, Purple is a unique and tasty blend of seven of the world’s most powerful antioxidant-rich juices, including the exotic açai berry, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. The health benefits of these juices are packed into an all-natural, no-sugar added beverage that is perfect as an on-the-go drink or as part of a healthy fruit smoothie. Since debuting in late 2007, Purple has been praised by such high-profile publications as Health Magazine and Family Circle and has appeared on ABC-TV’s “The View.”
In addition, nightclubs and lounges are finding Purple to be one of the trendier antioxidant cocktail choices, as adding alcohol to antioxidant-rich berries increases the power of the antioxidants, a fact confirmed in studies by researchers from the U.S. Department of Agriculture and by a study at Kasetsart University in Thailand.
Purple can be found in select GNC stores across the country and online at www.gnc.com, as well as in various restaurants, bars, nightclubs, delis, drug stores, health food stores, supermarkets and convenience stores. For more information, visit www.drinkpurple.com.
Cautionary Statement Regarding Forward-Looking Statements
Information provided by Purple Beverage Company, Inc., such as online or printed documents, publications or information available via Purple’s website, contains forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause Purple’s results to differ materially from historical results, or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates," and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or performance; statements of belief; and any statements of assumptions underlying any of the foregoing.
Purple Beverage Company, Inc.
Media:
Avalanche Strategic Communications
Laura Finlayson, 201-488-0049
Laura@avalanchepr.com
or
Investor Relations:
ICR
John Mills 310-954-1100
john.mills@icrinc.com
or
Paula Kalandiak, 310-954-1100
paula.kalandiak@icrinc.com
