FORT LAUDERDALE, Fla. - (Business Wire) Purple Beverage Company, Inc. (OTCBB: PPBV), today announced that former Red Bull
® North America National Accounts Manager, Lou Aceto, has agreed to join the growing beverage company as National Accounts Manager for its antioxidant beverage, Purple.
Aceto comes to Purple from Red Bull®, where he was responsible for placing the product on the shelves of major convenience, petroleum, grocery and drug chains in the New England and New York markets. During his time at Red Bull®, Aceto serviced high-profile national accounts such as Stop & Shop®, Wegmans®, Tops Markets®, Hannaford Brothers®, Cumberland Farms® and CVS® stores.
“With experience and relationships from individual markets to large retail chains, Lou will be an invaluable asset to our growing company,” said Purple Beverage Company Founder and CEO, Ted Farnsworth. “His knowledge and expertise expand beyond building strategic relationships, planning and exceeding sales targets to earning customer satisfaction through effective client management and driving successful negotiations.”
“I’m excited to work with a rapidly-growing brand like Purple,” said Aceto. “Purple is not only a great product, but I also see the company gaining a place in the industry as the next big national brand. I’m happy to join the Purple team at such an opportune time when it is focusing on taking Purple to the next level.”
Prior to his career with Red Bull®, Aceto served as Key Accounts Manager for The Quaker Oats Company, Inc.®, where he was responsible for implementing vertical call strategies within the chain and distributor organizations. He also previously served as an independent distributor for Tropicana Products®.
“With expert experience in both the food and beverage industries, Lou will contribute to the fast-paced growth that Purple has already achieved,” added Farnsworth.
Introduced in late 2007, Purple is a unique and tasty blend of seven of the world’s most powerful antioxidant-rich juices, including the exotic açai berry, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. The health benefits of these juices are packed into an all-natural, no-sugar added beverage that is perfect as an on-the-go drink or as part of a healthy fruit smoothie. Since debuting in late 2007, Purple has been praised by such high-profile media outlets as Health Magazine and Family Circle and appeared on a segment of ABC TV’s “The View”.
In addition, nightclubs and lounges are finding Purple to be one of the trendier antioxidant cocktail choices, as adding alcohol to antioxidant-rich berries increases the power of the antioxidants, a fact confirmed in studies by researchers from the U.S. Department of Agriculture and by a study at Kasetsart University in Thailand.
Purple can be found in select GNC stores across the country and online at www.gnc.com, as well as in restaurants, bars, nightclubs, delis, drug stores, health food stores, supermarkets and convenience stores. For more information, visit www.drinkpurple.com.
Cautionary Statement Regarding Forward-Looking Statements:
Information provided by Purple Beverage Company, Inc., such as online or printed documents, publications or information available via Purple’s website, contains forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause Purple’s results to differ materially from historical results, or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates," and similar words. These statements may include, among others, plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or performance; statements of belief; and any statements of assumptions underlying any of the foregoing.
Media Relations:
Avalanche Strategic Communications
Laura Finlayson, 201-488-0049
Laura@avalanchepr.com
or
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Kasia Moshier, 877-305-1161
Kasia@innercomm.com
