Television Network at Gas Pumps Reaches Millions of Voters in Captive Environment IRVINE, Calif., July 23
IRVINE, Calif., July 23 /PRNewswire/ -- As Election Day approaches, voters
continue to turn out on a regular basis ... to the gas pump. And political
media dollars are heading there as well.
Media buyers are embracing PumpTop TV, the nation's largest TV network at
the gas pump, as a potent complement to their traditional media spend. Found
at more than 40 gas station brands in the top media markets, PumpTop TV's vast
network of LCD screens reach 200 million people annually, 98% of which are
adults of voting age.
As they fuel their vehicles, gas station consumers are treated to a 5-
minute TV show of News, Weather, Real-time Traffic Maps, Sports and
Entertainment programming from ABC, Google and other content providers.
Adjacent to the programming onscreen are a limited number of Video and
Skyscraper advertising positions. PumpTop TV's unique presentation format --
simultaneous display of content and advertising onscreen -- keeps viewers
engaged with PumpTop TV while they refuel.
With nearly 7,000 LCD screens mounted on the fuel pumps at more than 650
U.S. gas stations, PumpTop TV's internet-connected network allows for timely
and targeted message delivery. "The ability to target voters and deliver the
most effective messaging to them is extremely powerful," says Roy Reeves,
PumpTop TV's VP of Sales & Marketing. "For example, we can reach voters in
affluent areas with a message about reducing taxes, while at the same time
reach voters in baby boomer areas with a message about Social Security."
While many out-of-home media firms are restricted from carrying political
messages, PumpTop TV is one of the few networks that welcomes such
advertisements. Media buyers interested in political advertising
opportunities should contact Mindy Fletcher at mfletcher@pumptoptv.com or Paul
Schmidt at pschmidt@pumptoptv.com for more information.
About PumpTop TV
The nation's largest digital media network located at U.S. gas pumps,
PumpTop TV is owned and operated by AdtekMedia, Inc., a leading provider of
Out-of-Home Digital Media solutions. The company has partnered with
Westinghouse Digital Electronics, one of the world's largest LCD TV
manufacturers, to expand the PumpTop TV network into top U.S. metropolitan
markets. For more information, please visit http://www.PumpTopTV.com.
For PumpTop TV:
CONTACT:Roy Reeves (x227)
PHONE: (888) 828.8313
E-MAIL: rreeves@pumptoptv.com
SOURCE PumpTop TV
