PALO ALTO, CA -- 01/28/08 --
PubMatic (
www.pubmatic.com), the first and
largest ad optimization platform for Web publishers worldwide, today
announced the ability to optimize online ads across any and every ad
network. Now Web publishers using PubMatic can eliminate the headache of
testing and deciding which ad network and layout will maximize their
revenues, because PubMatic does it for them.
PubMatic's vision is to seamlessly connect publishers with ad networks in
ways that benefit publishers, ad networks, advertisers and web site
visitors alike. PubMatic automates and optimizes ad inventory decision
making for publishers by identifying and recommending the ad network and
layout that will generate the most revenue in real time. The result is that
publishers enjoy increased revenue while at the same time freeing
themselves to focus on generating innovative content and reaching new
readers. Currently in beta, PubMatic serves more than 2,000 publishers and
more ad networks than any other ad inventory optimization platform.
Publishers are increasingly turning to multiple, specialized ad networks to
help them monetize their ad inventory. These specialized ad networks focus
on particular verticals, geographies, or targeting technologies. With
PubMatic's new capability to add any ad network, PubMatic now automatically
identifies which ad network can best monetize the publisher's ad inventory
on a per-impression basis, yielding higher revenues for publishers
everywhere.
"PubMatic immediately doubled our ad revenues by recommending the optimal
ad network for each and every visit to WinCustomize.com," said Michael
Crassweller, Web Site Manager, StarDock. "Since WinCustomize.com serves up
nearly 4 million ads per day, PubMatic's ad network optimization has made a
big difference to our bottom line."
Web publishers using PubMatic have seen revenues increase by anywhere from
30 to 150 percent in a matter of days. WinCustomize, a community-based Web
site that allows users to customize and tailor Windows interfaces, has
approximately 2.5 million unique visitors and 33 million page views per
month. The company heard about PubMatic through the grapevine and decided
to test them out early last summer. After signing up for PubMatic's ad
network optimization service, the company quickly saw a 106 percent
increase in revenue per ad -- from $.15 to $.31 eCPM.
"We set out to create a new standard in the online ad industry, in which ad
networks, publishers and advertisers all win," said Rajeev Goel, co-founder
and general manager of PubMatic. "The results of our beta show that we are
achieving that goal. While our publishers are better monetizing their Web
sites, we are increasing the value of ad inventory flowing through ad
networks. Combined with the fact that PubMatic brings qualified, targeted
publishers to the networks, reducing churn and acquisition costs, our value
proposition has attracted not only thousands of publishers, but dozens of
ad networks as well."
The PubMatic public beta is open to all Web publishers, regardless of
geography or company size. Signing up is simple and free: publishers can
visit www.pubmatic.com/signup to get started in minutes.
About PubMatic
PubMatic is the world's first service that increases Web publishers'
revenue by automating and optimizing ad serving decisions. More than 2,000
publishers use PubMatic to significantly increase their ad sales revenue by
optimizing across leading ad networks such as Google AdSense,
Advertising.com, BlueLithium and many more, by using sophisticated
algorithms to optimize the layout of text and display ads. PubMatic is a
service of advertising company Komli and is venture backed by Nexus India
Capital, Draper Fisher Jurvetson, and Helion Ventures. Find out more at
www.pubmatic.com.
MEDIA CONTACT:
Ali Croft
Just Drive Media
Email Contact
(510) 932-1878
