PALO ALTO, CA -- 01/16/08 --
Proximic, a new player in the contextual
advertising and content-matching arena, today announced that it has signed
business deals to use the product catalogs of e-commerce destinations --
Yahoo! Shopping, Shopping.com, and several others -- as advertisements on
U.S. publisher sites within its new advertising network. (The
advertisements generated from each of the agreements will appear on
separate pages on Proximic's network.) With a new and innovative approach
to serving online advertisements, Proximic can rapidly deploy entire
e-commerce catalogs as highly relevant and matchable ads on any number of
content sites in Proximic's global network. With the agreements that it
has just signed, Proximic's advertising repository is approaching 50
million unique ad units.
Meeting the New Challenges of Online Advertising
Increasingly, publishers are under great pressure to find better ways to
monetize their online properties. Proximic's language-independent approach
automatically reads and matches relevant content according to
interconnected "patterns" that are not even based on words but which exist
within each document. The approach enables publishers to automatically
serve up meaningful content -- articles, ads, products -- without the need
for keywords or preset categories. It's similar to querying a search engine
with a complete set of 200+ words, and finding the most relevant and
similar results to that query.
Approach Enables Online Publishers to Monetize More of their Content Better
With an already sizable advertising repository, Proximic is now prepared to
serve the very large market of online publishers -- mainstream media sites,
blogs, and other content sites -- that continually produce great stores of
content but cannot monetize sufficiently because traditional approaches
neither have the matching quality nor are able to choose from a critical
mass of relevant advertising.
The growth of Proximic's ad repository is a testament to its technology.
"When we launched back in October, we had a new approach that substantially
met the technology challenge of serving up relevant advertising in a market
where keyword-based systems were encountering their natural limits," said
Proximic CEO Philipp Pieper. "Now we are beginning to build the
advertising repository that will make this promise a reality and we will
see our technology-scalability translate into business-model scalability.
In the next weeks we will introduce an open publisher program to let
publishers participate in better revenues. This is a turning point for the
company, and in the next few months we will announce a number of important
wins on the publisher side that will further validate the approach we are
taking."
About Proximic
Proximic provides publishers with a better way to monetize their content on
their own sites and across the Web. With the Proximic Contextual Content
Network, publishers automatically serve up highly relevant content --
articles, ads, or merchandize -- on their sites, as well as syndicate their
content to other sites throughout the network. Powered by a radical new
search technology called "pattern proximity," the network delivers relevant
content to the reader at performance levels that outclass other technology
approaches. Proximic is a privately funded company based in Palo Alto,
California and Munich, Germany. Investors include Wellington Partners and
the Holtzbrinck Group, the publisher of numerous publications including
Scientific American. To learn more, visit www. proximic.com.
Media Contact
Sandy Reader
The Conversation Group
408-568-4344
sandy@theconversationgroup.com
