Project ETHOS, Sundance Film Festival of Fashion, Music and Art Closes the Gap Between Mainstream and Indie

Daughter of Famed Casey Kasem, Kerri Kasem, Hosts Creative Happening 'Pop Universe' LOS ANGELES, July 22


LOS ANGELES, July 22 /PRNewswire/ -- Project ETHOS, known as the "Sundance
Film Festival of Gen Y fashion, music and art," is a bi-annual, red carpet
event in Los Angeles that showcases all emerging Millennial Generation forms
of creativity in one house on one night (http://www.projectethos.com).  "Pop
Universe" features seven clothing lines, two accessory lines, three bands and
ten artists.  Kerri Kasem will host the event, taking place on September 26
from 8pm to 2am at the Avalon in Hollywood on 1735 Vine Street.  The popular
venue will be transformed into an all sensory experience of psychedelic 60s
icons, 80s neon color palettes, innovative tunes, hip new trends and original
pop art.  Adored entertainers will mingle throughout the crowd while 50 sexy
models walk the catwalk and guests sip on refreshments from five bars. A "Glow
in the Dark" VIP after party will follow at Honey, located adjacent to the
Avalon. Sponsors include BORBA, KIIS FM, Covenant House, Sean Healy Presents,
Chocolate Sun, SiTV and more.  Tickets are $25 pre-sale and $30 day-of and can
be purchased online: http://www.projectethos.com.


Project ETHOS exposes undiscovered artists in fashion design, visual arts
and music.  "Pop Universe will unveil fresh faces who are all under 27 years
of age," said Project ETHOS co-founder and CEO Jason Peskin.  "Project ETHOS
has been able to forecast the successes of emerging artists such as One
Republic, signed to Interscope Records, Totalitee Apparel, once available at
Nordstrom, and Colbie Calliat, signed with Universal Republic.  Sixty visual
artists have been featured with their works being sold on site and the profit
going directly to them."


By merging fashion, music and art into one giant display of genius,
Project ETHOS creates an innovative form of exposure for artists, a new
scouting location for talent representatives, and a fresh outing for event
goers.  Project ETHOS is on a mission to provide opportunity for previously
unrecognized talent.  With a potent ear to the street, the ETHOS team seeks
out extraordinarily talented, fresh faces, creating a link to decision makers
and industry professionals.  Project ETHOS is the next generation of exposing
all artistry to the media, public and industry.



SOURCE  Project ETHOS