DENTON, TX -- 09/26/08 --
The high tech world of the Internet age is no
longer just for the big boys. It is no longer uncommon to see small
companies approach web developers in an attempt to utilize sophisticated
SEO (
search engine
optimization) techniques. This increased utilization of search engine
optimization can be seen on the local level with
1st Environmental Services Heating and
Cooling located in Denton, Texas.
The increased use of the Internet for purchasing products and as a source
of information is no longer being ignored by small businesses. In a focus
group conducted by Scott Poliseno, owner of Produce Marketing, 95% of the
participants that were questioned, responded the first place that they look
for information is from the Internet. "If you want to stay competitive,
you have got to keep up with the Internet," stated Keith Wilkinson, owner of
a local air conditioning installation & repair company,
1st Environmental Services Heating and Cooling.
Not only is it important for a business, big or small, to have a website;
it is also important for that website to be easily found. Through the use
of SEO techniques, small
businesses are able to work their way up to the top of the list when it
comes to results generated by search engines. The benefits from utilizing
SEO techniques are not always seen immediately but those that are familiar
with its success understand how much business it can drive.
For many, this area of marketing is still quite new and not very well
understood but there is relief. New web development products such as Produce Results, are helping small
companies utilize sophisticated SEO techniques and improve the flow of
traffic to their business' website. "The Produce Results product was
developed to specifically meet the online marketing demands of the small to
medium sized business," stated Scott Poliseno, owner of Produce Marketing a
marketing firm located in the Dallas / Fort Worth Metroplex. One such
technique that 1st Environmental Services Heating and Cooling is
capitalizing upon is the use of a central air conditioning
blog. A blog can be a very useful tool because it serves as a vehicle
for consumers to put forth their opinions as well as a means for the
website to boost its content and keyword density. Search engines such as
Google and Yahoo crave new and fresh content and therefore love blogs
because of the constant addition of trendy information, since blog entries
are typically related to the latest buzz.
"Like everything else, the world of marketing is a dynamic machine and we
realize the importance of working with companies such as Produce Marketing,
to stay competitive," stated Keith Wilkinson. The days of big businesses
dominating the Internet are waning and in its wake are a wave of small
businesses gearing up to compete with the big boys.
Contact:
Scott Poliseno
Produce Marketing
Denton, Texas 76205
(940)-239-7564
