ANAHEIM, CA -- 10/15/08 --
Precision Fitness (
www.pfitness.net), a
franchised fitness business model focused on affordable personal training,
today released client acquisition and retention figures from its newest
gym, citing these issues as top business incentives for new Precision
Fitness franchises launched this year. Precision Fitness' recently opened
San Diego gym, evolving from an existing private fitness training studio to
a Precision Fitness franchise, retained 98 percent of its existing client
base and added 38 new clients with the shift. In addition, the gym added
ten new clients in its second month of operation, hitting the anticipated
target of between eight and 12 new clients each month. A second San Diego
facility is opening soon in the Vista area.
Precision Fitness combines weight training, cardiovascular exercise and
nutrition into individualized programs like many private fitness
environments, but differs significantly by offering private fitness
training for as low as $18 per session. This is a remarkable departure from
established industry costs, directly addressing the challenges of client
acquisition and retention, and establishing private fitness training as a
viable, long-term business geared to a broad audience. Precision Fitness
gyms to date have opened with strong initial client bases including the
most recent openings in Placentia and San Diego. The company's Cerritos
location opened with 75 percent of its minimum clientele in place and
reached its fully projected minimum clientele within its first 90 days in
business.
"Cost is a huge factor in personal fitness training -- the common
assumption is that trainers make a significant hourly rate and the general
public is not the mainstream customer. But when we dig into the realities
of the private fitness industry, we see that it is not such an expensive
proposition but one that is overly complicated and involves several people
making a profit from a single client. What we have done is revamp 'the way
it's always been done' into an effective, affordable fitness enterprise
that works for a much broader audience," said Mike Salerno, fitness
entrepreneur and founder of Precision Fitness.
Precision Fitness estimates an individual personal trainer or midsize
training studio can anticipate one to two new clients monthly, and can also
anticipate that client to stay on board for a limited period of time
ranging from six months to one year. In contrast -- and largely fueled by
word-of-mouth goodwill that accompanies results -- Precision Fitness
franchisees average ten new clients per month. A recent survey of clients
in the company's flagship Anaheim facility indicated 70 percent are known
as "lifers," meaning they have been on board since the inception of the gym
itself. The remaining clientele includes a significant amount of repeat
business, defined as clients who left the training environment but came
back to Precision Fitness as their preferred fitness regime.
"Client acquisition is primarily by word of mouth and client retention is
at an all-time high -- people seeking long term health and fitness are
truly enabled to stick with their program as long as it's affordable,"
added Salerno.
"Private fitness training has gained so much ground in recent years -- it's
viewed much more widely as a method that really works for long term health
and fitness. Historically though, those benefits have only been available
to a privileged clientele that can train at established cost levels. Now
it's up to trainers to change the way the business works and the perception
of expense among the general public," said Caroline Coraggio, longtime
fitness trainer and San Diego franchise owner, Precision Fitness.
"Charging $18 per session is not such a wild idea. Trainers do not earn $60
per hour; they earn $60 per hour when they have a client and they
frequently pay the largest portion of that fee to the facilities that
support the effort. That business model is just not a long term approach,
for either the gym user or the trainer."
Precision Fitness has evolved the business model of personal training from
an elite-focused consultancy to a day-to-day fitness enterprise. Unlike
the longstanding fitness studio/trainer framework that requires a large
client fee to be split as profit between both the facility and the trainer,
Precision Fitness' more moderate client fees easily maintain a single
ongoing profit center. Salaried trainers meet the demands of more clients
and do not split fees; clients pay less and still get the personal
attention they need.
The company's business formula takes into account the varying levels of
fitness expertise that franchisers bring to the table and encourages
franchisers to build systems, knowledge and fitness expertise by taking
advantage of as much or as little of the training and certification offered
as part of the Precision Fitness franchise agreement.
Precision Fitness also offers franchise financing, and franchisees are not
required to provide large sums of cash or even have home ownership to get
started. Although costs vary slightly by location, the franchise fee is
$25,000 and gyms can be up and running with total costs in the $60,000 to
$70,000 range, including up to $5,000 in grand opening advertising and
marketing expenses.
For more franchise details including costs or to request a franchise
package, visit Precision Fitness' franchise pages at
http://www.pfitness.net/PF_Franchise_Opportunities.html.
About Precision Fitness
Based on proven systems and business operations, Precision Fitness
eliminates the high costs traditionally associated with personal training
and offers the structure and experience of an established fitness
enterprise. Developed by fitness entrepreneur Mike Salerno and taking the
lead as the new wave in fitness options, Precision Fitness creates
individualized programs that combine the science of good health with
personal attention and affordability. Gym users can achieve a new level of
fitness based on the one-on-one attention of a private gym, and gym owners
can achieve greater professional success and satisfaction in their own
fitness business goals.
Gyms are currently open in Anaheim Hills, Redondo Beach, Riverside,
Cerritos, Placentia and San Diego; franchises are opening soon in locations
throughout Los Angeles, Orange and San Diego counties. Call (714) 906-7178
or visit www.pfitness.net for more information.
Editorial Contact:
Sylvia Chansler or Jackie Zerbst
MPowered Public Relations
714.998.3448
Email Contact
Franchise Contact:
Mike Salerno
Precision Fitness
714.906.7178
Email Contact
