SAN JOSE, CA -- 04/14/08 --
Presentations, demonstrations and
announcements of a wide variety of Power Architecture(TM) solutions from
Power.org(TM) member companies will take center stage at Embedded Systems
Conference (ESC), April 14 - 17, 2008 at the McEnery Convention Center in
San Jose, Calif. Emphasizing the significant growth and momentum of the
Power Architecture platform, individual booth exhibits will demonstrate
collaborative solutions that combine commercially available hardware and
software as the foundation for Power Architecture platforms.
"Today, Power silicon is available from more vendors and in more
application-specific configurations than ever, underscoring the
considerable advantages of collaborative innovation," said Power.org's
Chairman of the Board Ray Bryant. "Power Architecture's performance,
versatility and extensive base of software and tools support make it the
preferred processor architecture for next-generation systems in a variety
of market segments."
The Power Architecture processing platform grew at a significantly higher
rate than comparable embedded processor architectures and is positioned to
grow faster than the industry average through 2011, according to a custom
research report commissioned by Power.org from IDC. Power.org's report,
called the Power Architecture Market Model, provides market sizing and
forecast data in more than 70 categories of embedded electronic devices and
features a unique data analysis tool to help users identify and weigh
emerging growth opportunities for the Power Architecture technology
platform.
Power.org Services and Programs
Through the collaborative effort of its member companies, Power.org, the
organization that promotes and develops standards for Power Architecture
technology, announced the completion of the Power.org(TM) Embedded Bus
Architecture Report and the formation of the Virtual Platforms and
Simulation Technical Subcommittee (TSC).
The Power.org Embedded Bus Architecture Report provides a comprehensive and
easy-to-use reference volume of buses available for use with Power
Architecture processors. The report, prepared collaboratively by Denali,
Freescale, and IBM, compares the technical merits, performance, and
complexity of low-, mid- and high-performance bus architectures commonly
used in embedded SoCs including AMBA APB, CoreConnect OPB, AMBA AHB,
CoreConnect PLB4, AMBA AXI, OCP, and the new CoreConnect PLB6.
The report provides a clear description of each bus architecture, its
capabilities, strengths, and weaknesses, and reviews the availability of
core and verification IP. Using the report, SoC and IP core developers can
quickly compare the different options and make an informed decision on
which bus architecture best suits their needs based on performance,
availability and ease of use. The report is available for immediate
download on the Power.org web site,
https://www.power.org/resources/downloads/.
In addition, Power.org recently formed the Virtual Platforms and Simulation
TSC to create a standardized virtual environment for developing and testing
new Power Architecture chips and systems. Together with AMCC, Freescale,
IBM, Synopsys, VaST Systems and Virtutech, the TSC has started work on
standards integration, guidelines for modeling interoperability and hybrid
simulation models, defining and making available virtual platforms that
build on the work of existing standards such as SystemC and IP-XACT.
"As embedded systems become more complex, engineers are relying on
simulation technology to optimize designs, meet shorter development cycles,
and deliver time-to-market advantages," said Kaveh Massoudian, chairperson
of Power.org's Virtual Platforms and Simulation TSC. "This technology
benefits all phases of system development and is an inherent part of a
best-of-breed product design methodology."
ESC Events and News
Power.org is hosting its third annual evening event, Power Night 2008:
Power in Numbers, an executive networking dinner sponsored by AMCC,
Freescale, IBM and Virtutech on April 16th at the Tech Museum of
Innovation. This exclusive function features James Surowiecki, noted
author and columnist for the New Yorker, who will present his theory on how
large groups are more effective than an elite few at solving problems,
fostering innovation and making decisions that support an organization's
goals. For information, visit www.power.org/news/events/PowerNight2008.
"This year's ESC clearly underscores the continued growth of Power
Architecture throughout the embedded industry, with 15 companies exhibiting
and many announcing solutions based on Power Architecture technology," said
Fawzi Behmann, Marketing Committee Chair for Power.org.
During the ESC conference, 11 technical presentations featuring Power
Architecture technology will provide practical tips and best-practices in
design engineering. Presentations include:
-- "Power Instruction Set Architecture Quick Start" by IBM
-- "Innovations in Configurable Embedded Processing System Architectures"
by Xilinx
-- "Performance Modeling and Analysis of Multi-Core SoC Systems" by
Freescale Semiconductor
-- "Making Multi-core Work!" by Freescale Semiconductor
-- "Advances in PowerPC Processor Embedded Development on Virtex FPGAs"
by Xilinx
-- "Implementing Processors and DSP Functionality within FPGAs, Parts
1&2" by Avnet
-- "ADMA: Taking Linux Out of the Data Path" by AMCC
-- "Network Node Security - An Architecture for Security and Trust" by
Freescale Semiconductor
-- "Using Simulation Tools for Embedded Software Development" by
Virtutech
-- "What Is The Real Meaning of 'Multicore?'" by Freescale Semiconductor
-- "Multicore Interconnect Technology - Performance Considerations for
Bus and Fabric Approaches" by Freescale Semiconductor
For detailed information on Power Architecture presentations, visit
www.cmp-egevents.com/web/esv/home.
Companies demonstrating Power Architecture technology-based products in
their booths include:
AMCC Booth #2010
AVNET Booth #1128
ARROW Booth #1630
CodeSourcery Booth #3050
Freescale Booth #616
Lauterbach Booth #2040
MontaVista Booth #1540
National Instruments Booth #1930
TQ Components Booth #3018
Xilinx Booth #1138
About Power.org
The open Power.org community, formed in 2005, is the organization creating
technical standards and community-building programs to simplify the process
of designing products with Power Architecture processors. Power.org's
mission is to optimize interoperability, accelerate innovation and drive
increased adoption of this leading processor architecture. For more
details, visit www.power.org.
The Power Architecture and Power.org word marks and the Power and Power.org
logos and related marks are trademarks and service marks licensed by
Power.org. All other product or service names are the property of their
respective owners. © Power.org 2008.
Media Contact:
Corridor Communications, Inc.
Phyllis Grabot
805.341.7269
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