NEW YORK, Oct. 3 NY-Siegel+Gale
NEW YORK, Oct. 3 /PRNewswire/ -- "Last night was political theater, not a real debate," says Alan Siegel, Founder and CEO of leading brand strategy firm Siegel+Gale. "The American people are yearning to hear the authentic, credible voices of the candidates in these debates -- not prepackaged 'message points,' winks, or posturing."
Mr. Siegel pioneered the concept of "Corporate Voice" over 25 years ago. Since then, he has been helping the world's leading corporations and organizations develop powerfully positioned, clear, consistent, and resonant communications to their many audiences.
Following is Mr. Siegel's assessment of the "Voices" of the candidates in last night's debates:
Joe Biden's "Voice"
"Biden's voice was clear (although he was hoarse), confident, credible, genuine, passionate, responsive and respectful, commanding and vice presidential."
Sarah Palin's "Voice"
"Palin's voice was perky and enthusiastic, friendly, down-home, programmed, colloquial, ditzy, predictable, and at times modestly contentious."
Overall Observations
"The moderator contributed to the lack of debate by allowing Palin to insert her own programmed responses instead of answering the questions."
"Palin's repeated name dropping -- trying to prove that she could pronounce difficult names -- was annoying."
"Inserting her meeting with Kissinger into the conversation was laughable."
"During a time of such national crisis, the American people deserve more."
About Siegel+Gale
Siegel+Gale (www.siegelgale.com) is one of the world's premier strategic branding companies. Since it was founded by Alan Siegel in 1969, the firm has applied the art and science of simplicity to create branding programs that have helped many of the world's best-known organizations excel. Driven by its philosophy of "Simple is Smart," Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience for customers with the brand promise.
The firm has worked with an array of leading organizations, including American Express, AARP, College Board, Cornell University, Dell, Duke University, Lexus, MBA.com, Merrill Lynch, Motorola, the National Basketball Association, 3M, Dow, The Four Seasons Hotel Group, Sony PlayStation, and Yahoo! Siegel+Gale has full-service offices in New York, Los Angeles, London, and Dubai and strategic partnerships around the world.
Siegel+Gale is part of the Omnicom Group Inc. (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries.
To speak with Alan Siegel or for more information, please contact Davia Temin of Temin and Company at 212-588-8788 or news@teminandco.com. (After working hours, please call 917-751-9972.)
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