14th annual awards celebrates New England’s best interactive technology
and Web achievements.
Cambridge, MA (PRWEB) November 25, 2009 -- Pod Digital Design has been selected as a winner in the category of Best Entertainment, and Best Engagement for the 2009 MITX Interactive Awards.
The annual MITX Interactive Awards program is the largest awards competition in the country that recognizing achievements in the development and implementation of interactive technologies in New England. The MITX Award winners were announced in 28 web categories, including five “Best of” awards including the ‘Interactive Marketer of the Year’ and the ‘People’s Choice for Agency of the Year’ - at a sold out ceremony attended by more than 1,100 industry professionals held on November 17th at the Boston Marriott Copley Place.
Nominated for awards in three categories including Best Use of Video, Best Branded Content, and Best Entertainment, Pod Design won both awards for a series of promotional games that it created for the History Channel’s show Expedition Africa. The Best Entertainment category chose from entertainment marketing and games, and Best Engagement was one of five “Best Of Show” Categories, selected by the MITX judges.
The Expedition Africa game recreates the journey of Henry Stanley to find Dr. Livingstone. Pod created the game for the Expedition Africa microsite, on Facebook, and the web. The web version of the game went “viral” from traffic via social bookmarking sites, and the iPhone version of the game was selected by Apple to be featured in the App. Store. The iPhone version of the game alone has been downloaded over 400,000 times.
“At the MITX Awards, every year, the bar is raised and the competition gets harder as more and more larger agencies make digital marketing a priority said Steve Curran, Founder and Creative Director of Pod Digital Design. “It’s an honor to be amongst the finalists against some of the best digital campaigns in the country”
“The MITX Awards celebrates creativity, technology innovation and great business solutions. This year’s winners show how it all comes together through innovative web applications and marketing strategies that move brands and build businesses across every industry,” said Kiki Mills, president of MITX. “MITX is proud to be the foundation for New England’s vibrant digital community and to recognize the game changing advances made in our own backyard.”
Over 100 industry professionals representing various disciplines including creative directors, designers, technologists, online media representatives, investors and business professionals judged entries.
The 2009 MITX Awards were sponsored by Atom Group, Blue Sky Factory Inc., DLA Piper, Fidelity, Google, iBeam, Locamoda, Microsoft New England Research & Development Center, PriceGrabber, PricewaterhouseCoopers, Reebok, Sitecore, Technology Review, The Jordan, Edmiston Group, Inc., Viewpoint Creative.
For the complete list of winners and other information please visit the MITX Interactive Awards Website.
About Pod Digital Design
Founded in 2002, Pod Digital Design is a leading developer of interactive branded content, viral marketing and entertainment. Pod has created breakthrough viral marketing, games and branded content for companies including Warner Brothers, History Channel, Biography, Discovery Channel, Yahoo!, AETN and many others. Recently, Pod’s was selected Gold Winner for best Integrated Campaign for their History Channel Expedition Africa Campaign at the 2009 Hatch Awards, recognizing the best advertising in New England. Visit Pod at http://www.poddesign.com
About MITX
Established in 1996, The Massachusetts Innovation & Technology Exchange (MITX) is the region's premier professional organization for the Internet business & marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 70 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, MA. For more information please go to http://www.mitx.org.
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