Proven #1 in Odor Control for fresher smelling Nurseries, the Diaper Genie II Elite(TM) Promises Easier and More Hygienic Diaper Disposal for Parents and Caretakers WESTPORT, Conn., Sept. 8
WESTPORT, Conn., Sept. 8 /PRNewswire/ -- Today, Playtex Infant Care, a
division of Energizer Personal Care, introduced the Diaper Genie II Elite(TM)
Advanced Disposal System, a revolution in diaper disposal. Proven #1 in
controlling odors in nurseries by a panel of third-party smell experts, the
Diaper Genie II Elite(TM) system features DOUBLE-LOCK design and a multi-layer
refill so parents and baby can enjoy a fresh-smelling nursery.
An exciting innovation featured in the Diaper Genie II Elite(TM) system is
the hygienic material that is built right into the plastic. The new product
uses Ultra-Fresh(TM) antimicrobial which inhibits the growth of odor-causing
bacteria. Moreover, dirty diapers only touch the Diaper Genie(R) five-layer
refills, not the pail, adding to the hygienic design of the product.
"The new Diaper Genie II Elite(TM) system is not your sister's Diaper
Genie(R) system. It takes diaper disposal to the next level by making it
odor-free, easy-to-use and more hygienic," said Doug Sweetbaum, Infant Care
Marketing Director at Playtex Infant Care. "Parents are concerned about
keeping their baby's nursery clean from germs so we designed a system that
lets dirty diapers only touch the refill, so mom doesn't have to worry about a
mess on the pail."
To make diaper disposal even easier and more hygienic, the new Diaper
Genie II Elite(TM) system also comes with a foot pedal that allows for
hands-free disposal. All parents need to do is step on the pedal and drop in
the diaper. There is no need to touch the pail. The new design is also taller
and more ergonomic so it is easy for parents to hold their baby when disposing
a diaper.
What Does Baby Smell?
Playtex has launched an online resource, BabySmells.com, to provide
parents with more information about how a baby's sense of smell develops from
infancy through the toddler years. Parents can gain insight into how smells
affect baby and how a sense of smell can enhance the parent/child bonding
experience. The site is also home to a series of "Smelly Tales" videos which
offer a humorous glimpse into the lives of families with twins, triplets and
quadruplets. In addition, parents can enter their own dirty diaper tales on
the site for a chance to win $5,000.
Customize Your Diaper Genie(R) with Decorative Decals
This year Playtex is also offering free removable static cling decals for
parents who want to decorate their Diaper Genie II Elite(TM) system to match
their nursery decor. Each of the three designs comes with individual cutouts
that allow mom and dad to decorate their Diaper Genie(R) system with
transportation icons, animals or flowers. Just peel, stick and go! Visit
BabySmells.com to order the decals while supplies last.
The new Diaper Genie II Elite(TM) Advanced Disposal System retails for
$39.99 and will be available nation-wide in September. The Diaper Genie(R) II
system will continue to be available and will retail for $24.99. The
odor-barrier refills retail for $5.99 and can be used with either the Diaper
Genie II Elite(TM) or Diaper Genie(R) II systems. Additionally, the Diaper
Genie(R) Twistaway(R) disposal system will be phased out of retailers by
December 2008, although Diaper Genie(R) Twistaway(R) system refills will
continue to be sold to meet consumer demand. For more information about the
Diaper Genie II Elite(TM) system, please visit http://www.babysmells.com.
For more information on this and other Playtex(R) Infant Care products,
please visit www.playtexbaby.com.
About Playtex(R) Infant Care
Playtex(R) Infant Care, a division of Energizer(R) Personal Care, is a
leading manufacturer and distributor of infant products including the Diaper
Genie(R) Systems, the Playtex(R) Drop-Ins(R) Bottle System, Playtex(R)
VentAire(R) bottles, a variety of spillproof cups including the First
Sipster(R), Sipster(R) and the Insulator(R) and Coolster(R) and Ortho-Pro(R)
and Binky(R) Pacifiers.
Playtex is a licensed trademark. Ultra-Fresh is a trademark owned by
Thomson-Research Associates, Inc. All other trademarks are owned by Playtex
Products Inc.
SOURCE Playtex Infant Care
