[**Media Note: This feature is exclusively on Playboy.com. This pictorial is NOT a feature in Playboy magazine.] NEW YORK, Aug. 7
NEW YORK, Aug. 7 /PRNewswire/ -- Playboy.com today launched a new
pictorial featuring Playboy models wearing the most technologically advanced
swimsuits, in celebration of the 2008 Summer Olympics. The new feature
(www.playboy.com/swimsuits) reveals a 12-image slideshow of Speedo's official
Olympic swimsuits over the past six games -- dating back to 1988 -- shot
poolside at a fitness club in Chicago. The online images pay homage to the
Olympic swimming competitions which run from August 9th through August 21st.
"Olympic swimmers are known for their beautiful, toned bodies which always
are highlighted by their sleek suits," said John Thomas, Editor for
Playboy.com. "We are excited about this unique opportunity to showcase
Speedo's official Olympic swimsuits over the past decade, with the story
behind the suits adding a new layer of interest about the victorious swimmers
who wear them."
In the pictorial, the Speedo swimsuits are worn by Greenville, Michigan
native Cassie Keller, 18, and Sharae Spears, 24, from Knoxville, Tennessee.
Cassie is a Playboy "Special Editions" model who will be featured on the
"College Girls" cover released on December 2nd and Sharae is the August 2008
Cyber Girl of the Month. The buoyant beauties wear the following swimwear:
the Speedo Star Axcel (1988), Speedo S2000 (1992), Speedo Aquablade (1996),
Fastskin Speedo (2000), Fastskin FSII (2004), and Speedo LZR Racer (2008).
Although both Playboy models wear the one-pieces, Sharae -- who sports the
latest Speedo -- took almost 30 minutes to squeeze into hers, as also is the
case for professional swimmers. This year's suit -- the Speedo LZR Racer --
which independent testing has shown to be the world's fastest, is the brand's
most hydro-dynamically advanced swimsuit to date. The NASA-researched suit
reduces drag while swimming and compresses the muscles to reduce fatigue.
Since its February launch, 48 out of 50 world records set have been by
swimmers wearing the LZR.
No stranger to the beauty of Olympic swimmers, Playboy magazine previously
featured seven-time breaststroke medalist Amanda Beard who posed nude last
July and 100-meter backstroke swimmer Haley Clark, also nude, in September
2004's "Women of the Olympics" cover story. Additionally included in this
special issue were seven other Olympic athletes including U.S. pole-vaulter
Mary Sauer and high-jumper Amy Acuff.
About Playboy Enterprises, Inc.
Playboy is one of the most recognized and popular consumer brands in the
world. Playboy Enterprises, Inc. is a media and lifestyle company that
markets the brand through a wide range of media properties and licensing
initiatives. The company publishes Playboy magazine in the United States and
abroad and creates content for distribution via television networks, websites,
mobile platforms, DVD and radio. Through licensing agreements, the Playboy
brand appears in more than 100 countries on a wide range of consumer products,
entertainment locations and retail stores.
CONTACTS:
Lisa Hagendorf
Director of PR, Digital Media
Playboy Enterprises, Inc.
212.261.4912 | Lhagendorf@playboy.com
SOURCE Playboy Enterprises, Inc.
