PHOENIX, AZ -- 11/25/08 --
Front Page Public Relations
(
www.frontpagepr.com) unveiled two energy related marketing programs today
to help utilities and vendors market solar energy, renewable energy,
alternative energy, green power, energy efficiency (Energy Star) products,
energy rebates, net metering, feed-in tariffs and utility Demand Side
Management (DSM) programs to consumers and businesses that will benefit
from the transition to clean, green power.
"As customers search for ways to save money on their electricity bills
showing them how to take advantage of energy rebates, buy energy efficient
products and install renewable energy power plants is a great way to
insulate them from future rate hikes and reduce our dependency on foreign
oil," stated Robert Hoskins, Front Page PR's President. "More importantly,
using ratepayer funds to build new economies such as solar energy creates
thousands of jobs and encourages additional business development."
The firm's "renewable energy" marketing programs focus on generating
positive publicity for utilities that want to educate customers on where
DSM subsidy programs are available and how they can be used to pay a
portion of the cost to install renewable energy products such as solar
energy panels that generate clean, green energy.
"In 2008 Arizona utilities allocated approximately $42 million to pay for
DSM related programs," according to Southwest Energy Efficiency Project's
(SWEEP) Executive Director Howard Geller. "On a regional basis, the
utilities in Arizona, Colorado, Nevada, New Mexico, Utah and Wyoming were
approved to spend more than $171 million on DSM programs during the same
time period."
"And even though the utilities in the southwest spent millions of dollars
to educate consumers and businesses, many people are still not aware that
DSM programs even exist," Hoskins said. "Our firm would like to help
utilities and renewable energy vendors worldwide solve this problem. Our PR
initiatives are simple, fast and very effective at reaching a mass audience
of consumers, businesses, contractors and senior citizens who desperately
need relief."
Customers are prone to ignore paid advertisements and/or throw away
mandated direct mail pieces, but when they read a news story in the local
newspaper or their favorite magazine they are five times more likely to pay
attention and follow an unbiased reporter's recommendations.
When customers realize that they actually are the ones paying for these
expensive DSM programs, not the utilities, they will have even more
incentive to recoup their hard-earned money.
Front Page PR would like to help utilities such as APS, SRP, TEP and UES
market their DSM programs.
In addition, the firm is seeking worldwide solar vendors such as Sharp,
Q-Cell, Kyocera or FirstSolar that want to market their solutions to
customers within Arizona's goldmine of insolation coverage.
Clients that sign a PR contract before November 30, 2008 will receive a 50%
discount off their first month's retainer. Interested customers can call
(480) 218-4441 or visit the company's website at:
http://www.frontpagepr.com/public_relations/renewable_energy_public_relations.asp
Contact:
Robert Hoskins
Front Page Public Relations
Phone: (480) 218-4441
Email: Email Contact
