SEATTLE, WA -- 10/08/08 --
Trusera, the
online health network for finding
and sharing real-world health experiences, announces the launch of
"Just
One" -- a video series featuring in-depth profiles of individuals
representing a breadth of health challenges, their solutions and messages
for change. This series demonstrates Trusera's aim to help consumers take
control of their health by connecting them to others who have been there.
The "Just One" profiles will be introduced weekly, highlighting six
families (including children) dealing with Breast
Cancer, Autism, and Asperger's. As
part of their health and life story, individuals describe the one person
who has helped them in their journey, offer tips on just one change they'd
make in the world based on their health experience, and share insights into
what one thing has given them strength. The comprehensive written and
video stories feature:
-- Michele Hyra, a 42 year-old married mother of two young girls, was
diagnosed with Stage IV Breast Cancer and Bone Metastasis and given 11
months to live. She has suffered deep bouts of depression and yet as an
advocate, considers her cancer "a gift."
-- Elaine Powell, a 43 year-old single mother of two whose son Maxfield is
eight years old and has Asperger Syndrome. Elaine suspects her 14 year-old
daughter, Jade, also is on the autism spectrum but she has never been
diagnosed. Elaine, who has Graves' Disease, was recently laid off and does
not have health insurance.
-- Lauri Perry, a 46 year-old married mother of two who formerly worked as
a paralegal at Microsoft. Her nine year-old son, Clark, has Autism. Despite
being well connected and resourced, Lauri battled depression and feelings
of isolation. She finds daily courage to fight Clark's disorder by
trusting her intuition, connecting with other families and calls
communication her "weapon."
-- Bill and Jo Krueger. Bill is a 50 year-old retired professional
baseball player and an analyst for Fox Sports Northwest. He and his wife
Jo have a 15 year-old daughter, Chanel, who was diagnosed with Autism at
age three but recovered after years of daily speech and occupational
therapies. Chanel did not speak in complete sentences until she was ten
years old, but is now an honors student and gave her 8th grade graduation
speech to an audience of 800.
-- Stephanie and Kim Lavarello, 39 year-old adopted, fraternal twins and
breast cancer survivors. After an extensive search, they discovered that
their birth mother and grandmother had died of breast cancer. They have
both had double mastectomies and hysterectomies, and are single and
navigating the dating scene.
-- Trusera founder Keith Schorsch and his wife Jennifer describe Keith's
battle with Lyme Disease and the toll it took on their family as they
navigated the health care system in search of an accurate diagnosis,
received conflicting and erroneous medical opinions and struggled to make
critical decisions for their future.
"Just One is designed to encourage people to share their health stories in order to
help those who may be facing a similar situation," says Keith Schorsch. "As
I know firsthand, people who have been through a health experience have a
wealth of knowledge to offer. The missing link for today's health consumer
is the ability to connect with someone who's been through it." He
continues, "After seeing eleven doctors with no conclusive diagnosis, it
was one call from a friend that saved my life. I felt strongly that moving
ahead in one's health journey needn't be so hard. My experience at Amazon
made me think; imagine if we could harness the wisdom of thousands and
thousands of individual health stories and present
that in a useful and credible way. Our goal is to make finding relevant
health information as easy as buying a book online."
About Trusera
Led by former Amazon executive Keith Schorsch, Trusera is a Seattle-based
company founded in 2007. The company vision is inspired by Keith's own
struggle with Lyme disease. After meeting with eleven doctors, it was one
phone call from a friend that finally led to his diagnosis and saved his
life. Trusera (www.trusera.com) is an online
health network where you can find and share real-world experiences with
others who have been there. The company is made up of experienced technology
pioneers who share a passion for helping consumers take control of their
health. Trusera is backed by a group of notable angel investors with
executive-level experience at companies including Expedia, Amazon and
Microsoft.
PR Firm Contact:
Kat Spellman
The Spellman Company
206.860.2838
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