TUCSON, AZ -- 07/08/08 --
Chef Selections, Inc. (PINKSHEETS: CFSC), a
Tucson-based holding company that specializes in developing emerging growth
businesses through innovative marketing techniques, announced Monday that
recent laboratory analysis performed by the Company revealed that up to 98%
of the vitamins, minerals and other beneficial ingredients in its
revolutionary Passion 4 Life supplement are actually absorbed into the
bloodstream within three minutes of ingestion. This compared to a mere 10
to 20% absorption rate measured following ingestion of most hard vitamin
pills and tablets, as tested in the same study.
"Many consumers have by now heard of the inherent problems associated with
the human body trying to absorb hard vitamin pills into the bloodstream,"
commented Passion 4 Life vice president Ed Pickens. "It just wasn't meant
to be; our stomach was not designed to digest these 'rocks' a.k.a.
vitamins."
With advancements in research and technologies, liquid vitamins have become
the intelligent alternative to hard pills and tablets. In developing
Passion 4 Life, the Company did an amazing job of taking 175 essential
vitamins, minerals, herbs (greens) and antioxidants, and blending them all
into a convenient, easy-to-swallow, highly effective liquid formula.
Based on the most up-to-date research, Passion 4 Life is the most complete
and effective formula available. A single one-ounce serving delivers
increased energy, endurance and stamina, and has been shown to considerably
strengthen the body's immune system.
The management of Chef Selections and Passion 4 Life intend to continue to
devote resources to educating consumers and the general public on the
benefits of taking a liquid vitamin supplement such as Passion 4 Life on a
daily basis. Results from this and other studies performed by the Company
are available by request. Interested parties are encouraged to visit Chef
Selections' corporate Website, located at www.chefselections.com, and
Passion 4 Life's product Website, located at www.passion4lifevitamins.com.
For more information on Chef Selections or Passion 4 Life, please call or
correspond with Chef Selections' investor relations firm Equiti-trend
Advisors via the contact information listed below.
ABOUT CHEF SELECTIONS:
Chef Selections markets world class, gourmet foods and nutrition-based
products through carefully organized, direct selling networks comprised of
highly motivated, independent sales associates. The Company is currently
comprised of two distinct operating divisions: (1) Chef Selections Gourmet
Foods, and (2) Passion 4 Life Liquid Vitamins and Minerals. The Company is
implementing innovative market strategies that integrate the best of direct
selling with the explosive power of network marketing to successfully grow
and develop its businesses.
FORWARD-LOOKING DISCLAIMER:
This summary contains forward-looking statements within the meaning of the
"safe harbor" provision of the Private Securities Litigation Reform Act of
1995. These statements address future events and conditions concerning the
company's business plans. Such statements are based on management's current
expectation and are subject to a number of factors and uncertainties, such
as future economic conditions and changes in anticipated revenues and
costs, which may cause actual results to differ materially. The company
expressively disclaims any future obligation or undertaking to update or
revise any forward-looking statements contained herein. Investors and
potential investors should independently investigate and fully understand
all risks before making investment decisions.
INVESTOR RELATIONS:
Equiti-trend Advisors LLC
(800) 953-3350 toll-free
(858) 436-3350 local
9:30 a.m. - 5:00 p.m. eastern
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