Parks Associates Analysts Present Insights on Broadband, Digital Content, Advertising, Home Systems, and Digital Health at CONNECTIONS(TM)

DALLAS, June 17 TX-Parks-Associates


DALLAS, June 17 /PRNewswire/ -- Parks Associates' leading analysts will
explore the implications of high-speed connections and the exponential growth
of digital devices in homes as a kickoff to CONNECTIONS(TM): The Digital
Living Conference and Showcase.


The session Analyst Roundtable: Top Trends to Watch, Tuesday, June 24,
will feature analysis of the digital living industry and focus on trends in
broadband and access services, video delivery, online content services,
advertising, digital health, and home systems.


The session will feature Kurt Scherf, Vice President, Principal Analyst;
Bill Ablondi, Director, Home Systems Research; John Barrett, Director,
Research; Yuanzhe (Michael) Cai, Director, Broadband & Gaming; and Harry Wang,
Senior Analyst.


"The percentage of U.S. households with broadband exceeded 50% in 2007,"
Scherf said. "By 2012, over 33 million U.S. households will have connections
of 10 Mbps or more. As households add bandwidth, there is greater capacity for
more devices and services, adding to the rich but complicated equation for
digital living."


Consumer habits in entertainment are changing in accordance with this
surfeit of new devices and services. As of 2007, 50% of U.S. Internet
households were watching short video clips online, and 25% were downloading
short video files. DVR household penetration reached over 40% of the U.S.
online population in 2007, further increasing the place-shifting aspect of
video consumption.


"No product is sold in isolation anymore," Scherf said. "A device connects
to a network, which brings content and applications to the consumer both in
and outside the home. This arrangement puts pressure on providers for customer
support, which they should see as a new business opportunity. Technical
support services for the digital home will be a $1 billion market by 2011."


Parks Associates designed Analyst Roundtable: Top Trends to Watch to offer
a complete and coherent presentation of these digital markets as well as the
perfect primer for CONNECTIONS(TM).


CONNECTIONS(TM) will be held June 24-26, 2008, at the Santa Clara
Convention Center. For more information, visit
http://www.connectionsconference.com or call 972-490-1113.



About CONNECTIONS(TM)


CONNECTIONS(TM): The Digital Living Conference and Showcase, hosted by
leading research firm Parks Associates in partnership with the Consumer
Electronics Association (CEA(R)), is the premier executive event focused on
the market developments and growth factors for advanced digital lifestyle
solutions. http://www.connectionsconference.com


 Contact: Chelsey Tyson
 Parks Associates
 972-490-1113
 Email: Chelsey@parksassociates.com


SOURCE  Parks Associates