SAN FRANCISCO, March 5 /PRNewswire/ -- Mediasmith announced today that Panda Security, a leading global provider of IT security solutions, has engaged the company as their digital media agency to provide traditional and digital media planning and buying, SEM, and post-buy campaign administration services for their US operation. Mediasmith is utilizing its leadership position in digital media strategy and execution to develop a campaign strategy for Panda Security's US go-to-market strategy that supports the corporation's global goals and objectives while building brand awareness and increasing market share. David L. Smith, founder and CEO of Mediasmith states: "Panda Security was looking for a digital agency that understood their marketplace, had a strong track record in both ROI and branding and a strong track record for service. We are happy to have connected with them to bring our domain experience from former clients like Trend Micro and Symantec to bear."
Panda Security will enter the US targeting small and medium size businesses as well as large enterprises. Mediasmith will be guiding brand strategy through various lead generation efforts that will incorporate online display advertising and global search marketing to create a preference for Panda Security's products and services. Integral to Panda Security's US market strategy will be the extension of the corporation's global brand sweepstakes, Take the Panda Challenge, an endeavor asking entrants to allow Panda Security's software to scan their business network for malware in an effort to convert potential prospects. If any organization is malware-free after the test, Panda will pay them $10,000. The contest runs until May 18 and more information can be found at http://www.pandasecurity.com/pandachallenge. "We wanted a media agency that combined creative thinking, strong media relationships and knowledge of our sector," said Carol M. Adams, VP of Marketing, Panda Security USA. "Mediasmith brought a flexibility and customer orientation that exceeded our expectations. Their solid understanding of our security sector and the business challenges we face as well as their quality of engagement in terms of strategy and ROI made them an easy choice. We look forward to a long and successful partnership."
About Panda Security
Panda Security is one of the world's leading IT security providers, with millions of clients across more than 200 countries and products available in 23 languages. Its mission is to develop and provide global solutions to keep clients' IT resources free from the damage inflicted by viruses and other computer threats, at the lowest possible total cost of ownership.
Panda Security proposes a new security model, designed to offer a robust solution to the latest cyber-crime techniques. This is manifest in the performance of the company's technology and products, with detection ratios well above average market standards and most importantly, providing greater security for its clients. For more information and evaluation versions of all Panda Security solutions, visit: http://www.pandasecurity.com/.
About Mediasmith
Mediasmith is a recognized leader in digital media planning and buying; specializing in the integration of traditional and digital media, search, and emerging technologies. With a Web involvement that dates back to 1995, the company develops award winning advertising media strategies, and plans and buys in virtually all product categories utilizing all media. Mediasmith founder, David L. Smith, continues to work toward the development of standardized metrics and best practices for advertising measurement through many industry associations and various technology companies. Established in 1989, Mediasmith has been named to the San Francisco Business Times 2006 Top 100 Fastest-Growing Private Companies (#47). For more information, visit http://www.mediasmith.com/.
Mediasmith
