LONDON, June 9 Oxford-College-of-Mar
LONDON, June 9 /PRNewswire/ -- The Academic Advisor of top-performing
Oxford Marketing College, Professor Malcolm McDonald , the FTSE 100 Guru and
international marketing consultant to the operating boards of several of the
world's leading multinationals will speak about 'Marketing past, present and
future', at the University of Westminster, 309 Regent Street, on the 30th
June. The lecture will begin at 6.30pm.
The lecture is part of a series of talks to celebrate the 10th Birthday
of Oxford College of Marketing and to introduce the new London part time
evening programme for the Professional Certificate and the Professional
Diploma in Marketing.
To book for the lecture please contact Rachel Keane
Rachel@oxfordcollegeofmarketing.ac.uk Tickets cost GBP25 and payments can be
made over the phone please speak to Linda Plant +44(0)1865-559098 or directly
on the ecommerce site http://www.oxfordcollegeofmarketing.ac.uk
Says Malcolm McDonald, 'My lecture will help marketers from all
industries to understand the future context in which we will all be working'.
The college, which is a Chartered Institute of Marketing (CIM) accredited
study centre and celebrates the end of its ten-year anniversary this summer.
The college offers training by distance learning, part-time evening courses,
and an intensive weekend programme through out the UK. In recent years, the
college has grown to become the fourth largest CIM accredited centre in the
UK and to achieve exam results that rank it as one of the top three highest
performers with 92% of their students saying they would recommend the college
to other people. New courses will be opening in London, Milton Keynes and
Gatwick.
Malcolm has extensive industrial experience, including a number of years
as Marketing Director of Canada Dry, is currently chairman of six companies,
and works with the operating boards of the world's biggest multinational
companies, such as IBM, Xerox, and BP, and in most countries in the world,
including Japan, USA, Europe, South America, ASEAN and Australasia.
He has consulted to many major companies from the UK, Europe, USA, Far
East, South-East Asia, Australasia and Africa, in the areas of strategic
marketing and marketing planning, market segmentation, key account
management, international marketing and marketing accountability.
Malcolm, until recently Professor of Marketing and Deputy Director
Cranfield School of Management with special responsibility for E-Business, is
a graduate in English Language and Literature from Oxford University, in
Business Studies from Bradford University Management Centre, and has a PhD
from Cranfield University. He also has an honorary Doctorate from Bradford
University.
He has written forty-two books, including the best seller 'Marketing
Plans; how to prepare them; how to use them' and many of his papers have been
published. http://www.malcolm-mcdonald.com
For further information or to discuss any CIM training or Oxford College
of Marketing one-day marketing courses contact Jane Young, on
+44(0)1865-515255 or janey@oxfordcollegeofmarketing.ac.uk.
SOURCE Oxford College of Marketing Ltd
