WASHINGTON, DC -- 01/17/08 --
Today, the Web Analytics Association (WAA)
announced the results of its 2008 Industry Outlook Survey of over 500
marketing and analytics professionals. The survey results, presented in a
WAA webcast today at 12:00 p.m. EST, uncover unique insights about the
major issues, challenges and investments in web analytics in 2008.
Overall, nearly 70 percent of respondents indicated that they plan to
increase their spending on web analytics in 2008. According to the survey,
the budget increases will primarily be used to boost web analytics
training. Roughly 74 percent of respondents plan to invest in consulting
and staffing to help make the most out of their existing analytics tools
and take action on the data they provide to improve web site performance
and boost ROI from online marketing campaigns.
The survey results also revealed a demand for better data integration with
other applications. Nearly half of the organizations surveyed will invest
in add-on tools in 2008, integrating data from behavioral targeting and
paid search into their web analytics solutions. The WAA survey results are
consistent with the shift in the industry toward integrated solution suites
from most of the major web analytics vendors, either through partnerships,
acquisitions or integration programs.
The Industry Outlook survey was deployed to both WAA members and
non-members, and survey respondents represented a wide range of job
functions from the US, Canada, Europe, the Middle East, Africa, Latin
America, and Asia Pacific. Online marketers and analysts from a variety of
industries formed the majority of more than 500 participants.
A follow-up webcast in February will highlight the key themes of the WAA
Industry Outlook survey and what the results mean to the industry. The
full results are available for free download on
www.webanalyticsassociation.org.
About The Web Analytics Association
The Web Analytics Association is a not-for-profit professional organization
dedicated to promoting the understanding of web analytics through
education, advocacy, standards, research and technology. Founded by web
analytics industry leaders, the mission of the association is to unite and
foster the interests of practitioners, vendors, consultants and educators
who use, sell, install, implement, consult, teach or train in the field of
web analytics. For more information, or to become a member, please visit
http://www.webanalyticsassociation.org.
Media Contact:
Carla Vicens
blast! PR for the Web Analytics Association
(919) 833-9975 x10
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