Household Delivery for Fishing Programming Block Increases 77 Percent from Previous Year TEMECULA, Calif., July 15
TEMECULA, Calif., July 15 /PRNewswire/ -- Outdoor Channel, America's
Leader in Outdoor TV, today announced record ratings increases for its Friday
Night Fishing block of outdoor programming. The block airs Fridays 7 p.m. to
12 midnight. Compared with year-to-date 2007 (January - June), the network
increased household delivery for its fishing block of programming by 77
percent.
"We've made a real effort to improve our fishing lineup -- in terms of
both quality and range of offering," said Tom Hornish, COO at Outdoor Channel.
"We believe that our ratings growth confirms the Friday Night Fishing block's
appeal to anglers."
Friday Night Fishing has become one of Outdoor Channel's most popular
blocks, with over half of the programs shot and delivered in crisp, clear HD.
For Q3 2008, Outdoor Channel has strengthened the Friday night lineup by
adding The Catch: Costa Rica, a reality series, and a network original, Fly
Fishing the World. Both programs are shot in HD.
Outdoor Channel's fishing lineup also includes several HD favorites like
Familiar Waters with Mike Pawlawski, Randy Jones' Strike Zone, Speargun
Hunter, Tarpon of Boca, Trout Unlimited On the Rise, Ultimate Match Fishing
and World Class Sport Fishing.
About Outdoor Channel
Outdoor Channel is America's Leader in Outdoor TV, offering programming
that captures the excitement of hunting, fishing, shooting, off-road
motorsports, adventure and the Western lifestyle. The network can be viewed
on multiple platforms including high definition, video-on-demand, as well as
on a dynamic new website. Outdoor Channel is a wholly owned subsidiary of
Outdoor Channel Holdings, Inc. (Nasdaq: OUTD). For more information about
Outdoor Channel, please visit www.outdoorchannel.com.
SOURCE Outdoor Channel
