Top 20 Research Agency Exec to Receive one of Hollywood's Highest Honors LOS ANGELES, July 21
LOS ANGELES, July 21 /PRNewswire/ -- OTX, a leading global consumer
research and consulting firm announced today that Kevin Goetz, President of
the firm's Worldwide Motion Picture Group has been invited to join the Academy
of Motion Picture Arts and Sciences. Goetz and others who accept the
invitation will be the only additions in 2008 to the Academy's roster of
voting members.
Under Goetz's leadership, OTX has become a major player in entertainment
research, expanding its capabilities to include advertising testing of
theatrical features, movie screenings, focus groups, and domestic and
international box office tracking. Goetz expanded OTX's film tracking to
include key international markets -- U.K., Germany, France, Spain, Italy,
Japan, Australia, South Korea, Mexico, China -- the company is also the first
to offer movie tracking in Russia.
Goetz has helped many major studios move their tracking online and get
better results through deeper analysis and by employing traditional and
proprietary unique measures of movie going intention. Each year, Goetz and his
group test a majority of the movies released in Hollywood by nearly every
major and independent studio in the industry.
"OTX is continuously innovating and not just challenging, but breaking the
status quo," said Shelley Zalis, Founder and CEO, OTX. "Kevin is our perfect
"role model" leading the evolution in movie research."
"Kevin is our go-to guy," said Toby Emmerich, President and COO, New Line.
"He understands both the movie business and the consumer, he has helped us and
many studios effectively market our movies, this honor is truly fitting."
About OTX:
OTX (http://www.otxresearch.com) is a global consumer research and
consulting firm specializing in innovative, cutting edge research products and
analysis for the marketing, entertainment and advertising communities. OTX's
range of approaches, products and services leverage technological expertise
with extensive traditional marketing and advertising research experience to
uncover deeper and more profound consumer insights. This unique suite of
state-of-the-art products and services reach and engage today's
digitally-driven global consumer more effectively, and yield more relevant and
honest data. In just eight years OTX has become one of the top 25 global
research agencies with offices in London, Los Angeles, New York, Cincinnati,
Miami, and Chicago with strategic partners in Japan, Australia, and Mexico.
Photos and logo available upon request.
For more information contact:
Tom Harbeck
tharbeck@otxresearch.com
212-524-8231
Ajay Durani
adurani@otxresearch.com
212-524-8234
SOURCE OTX
