~ Popular Destination-Oriented Cruise Brand Acquired from Star Cruises ~ CELEBRATION, Fla., June 26
CELEBRATION, Fla., June 26 /PRNewswire/ -- Orient Lines, the destination
cruise specialist founded by British cruise and tour entrepreneur Gerry Herrod
in 1992, has now been acquired by another cruise industry visionary, Wayne
Heller. Heller's Origin Cruise Group LLC purchased the award-winning brand
from Star Cruises Limited.
Heller is the founder of Orlando-based cruise retailer Cruises Only, which
became the largest seller of cruises in North America. His great love for
cruising fueled his desire to preserve Orient Lines and its unique
destination-oriented worldwide itineraries.
Much like the former company's beloved Marco Polo, the "new" Orient Lines
plans to acquire vessels that are rich in history and character and that can
carry 600 to 800 passengers in great comfort and safety to all seven
continents.
Moreover, the line's hallmark cruise-tour product, which seamlessly
incorporates pre- and/or post-cruise hotel stays and orientation sightseeing
tours, distinguished guest lecturers and local cultural highlights, where
possible, will be preserved.
"In the coming weeks we will announce our new flagship, followed by
inaugural cruise itineraries and the senior management team," said Heller.
"As for details of the onboard product, consumers and travel agents can expect
the same friendly and gracious service that has endeared legions of intrepid
travelers to Orient Lines over the past 15 years."
SOURCE Orient Lines
