Closed Loop Marketing Solution Delivers Industry's First CRM and Detailing Platform
REDWOOD SHORES, Calif., April 30 /PRNewswire-FirstCall/ --
-- Today at its Pharmaceutical & Biotechnology Industry Forum 2008 in
Parsippany, NJ, Oracle announced the availability of Oracle's Siebel
Personalized Content Delivery, a comprehensive closed loop marketing
(CLM) solution that helps life sciences organizations plan, develop and
execute more effective customer communication strategies that deliver
increased value for customers.
-- In recent years, the annual rate of increase among physicians has
remained relatively flat while the number of pharmaceutical sales
representatives has grown considerably overall, even accounting for
recent reductions in field force sizes. As a result, detailing
effectiveness has waned in the face of a changing market and
physicians' increasingly busy schedules, forcing life sciences
organizations to transform their sales and marketing capabilities.
-- Siebel Personalized Content Delivery offers a powerful solution for
closing the loop at multiple levels using a customer-centric approach
that helps gather unique, actionable insight. The application makes it
easier for sales representatives to deliver high impact presentations
that are tailored to individual customer needs by leveraging multimedia
visualization content provided by marketing teams.
-- As a result, sales teams are better positioned to deliver the right
message to the right customer at the right time, helping to optimize
each selling opportunity and improve customer acquisition,
satisfaction, and retention.
-- Siebel Personalized Content Delivery leverages Siebel Life Sciences CRM
capabilities such as workflow, business rules and real-time decisioning
technology while offering superior marketing measurement through
cross-enterprise analytics.
-- Siebel Personalized Content Delivery is the industry's only solution
combining world-class CRM and closed loop marketing capabilities into a
single product. This reduces the need for duplicate infrastructure,
costly integration and ongoing maintenance of custom code.
Supporting Quotes
-- "Today's competitive environment is forcing life sciences organizations
to transform their commercial models and redefine sales and marketing
processes to maximize the value of every interaction with customers.
Siebel Personalized Content Delivery offers companies a complete closed
loop marketing solution to dramatically improve the quality of customer
interactions and help grow revenues and market share," said Rajan
Krishnan, Vice President, Product Strategy, Oracle Life Sciences.
-- "Interactive detailing is yielding positive results for the biopharmas
that have invested there. Personalizing content to be able to market to
a segment of one through multiple channels including face-to-face, Web
and kiosk will improve the impact because it broadens the delivery
capabilities while honing the message," said Dale Hagemeyer, Research
Vice President, Gartner.
Supporting Resources
Oracle Enhances Siebel CRM for Life Sciences:
http://www.oracle.com/corporate/press/2007_mar/sebl8-lifesciences.html
Siebel Life Sciences 8.0 Overview:
http://tiny.cc/JPHDS
Improving Pharmaceutical Marketing Effectiveness:
http://tiny.cc/lNe6R
Oracle Life Sciences Applications:
http://www.oracle.com/industries/life_sciences/index.html
About Oracle
Oracle is the world's largest enterprise software company. For more information about Oracle, please visit our Web site at http://www.oracle.com/.
Trademark
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