RueLaLa.com Makes Private Sale Shopping Accessible With an Invitation-Only Shopping Destination Just a Click Away NEW YORK, May 19
NEW YORK, May 19 /PRNewswire/ -- Save your gas money on trips to the mall,
forget long lines and crowded dressing rooms, RueLaLa.com is changing the way
consumer's shop online by introducing an invitation only, online private sale
marketplace.
Using a brand new e-commerce model, RueLaLa.com brings the excitement of
private sales to life in an online environment. From coast-to-coast, consumers
are now able to shop for a range of premium brands at private sale prices from
the comfort of their own computers.
RueLaLa.com launches a new Boutique every 2 days. The Boutique features
one brand and offers current season merchandise of high-end, lifestyle
products at 30%-80% below retail. Products feature a range of merchandise
from best-selling European designers to American favorites, speaking to
consumer's love for finding the unexpected.
RueLaLa.com is accessible through membership only. Once a member,
shoppers are able to personally invite friends or easily download their
address books directly from the site. Members can see accepted invitations
and earn $10 every time one of their referrals makes their first purchase.
"Since we have opened our doors consumers have been actively seeking
invitations," says Ben Fischman, CEO Retail Convergence, Inc. "Friends are
telling friends -- excited to share the experience and gain credits towards
their next purchase. Membership has doubled weekly since the launch with no
end in sight."
RueLaLa.com members receive notification of upcoming private sale
boutiques at the beginning of the week allowing them to plan their shopping
experience around their own busy schedules. Reminder emails, text alerts and
Outlook calendar tools allow members to easily add the sale event to their
calendars. Communication during the sale allows members to watch in real-time
as merchandise is selling out -- creating a contagiousness to join and share
the experience.
In today's economic climate, consumers are looking for ways to save money
without having to sacrifice quality, style and brands. Ruelala.com is able to
offer outstanding value on premium brands due to its ability to provide brand
owners with a creative and discrete distribution channel.
"All of these tools and features add up to an entirely new shopping
experience," explains Fischman." Ruelala.com is providing a new dimension to
online shopping through the fun and intrigue of private sales -- changing how
people everywhere will shop for their favorite brands."
Next for RueLaLa.com: Beauty, Home, and "everything in between."
About RueLaLa.com
Headquartered in Boston, MA, RueLaLa.com is the invitation-only private
sale site for apparel, accessories and home decor. The private sale model
provides consumers exclusive access to scheduled sales of upscale brands. Each
private sale is brand-specific, lasts 2 days and features current season
merchandise. RueLaLa.com is a Retail Convergence Inc. company. For more
information, visit www.ruelala.com .
SOURCE RueLaLa.com
