SAN DIEGO, May 15 CA-Online-Booty-Call
SAN DIEGO, May 15 /PRNewswire/ -- Contradicting its marriage-oriented
brand, eHarmony ventured into unfamiliar waters last week by releasing a
newsletter titled "Navigating the One Night Stand." The newsletter instructed
singles how to engage in appropriate booty call etiquette, reminiscent of
OnlineBootyCall.com's playful advice in the Booty Call Commandments. The
ensuing backlash from members forced eHarmony to take the proverbial "walk of
shame" back to their community and issue an apology.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080515/LATH012LOGO)
eHarmony's misstep into the casual dating scene was a tacit recognition of
the increasing influence of Americans who are opting to remain single and
subscribe to non-traditional dating services. Despite eHarmony's
unwillingness to admit, people joining match making sites are not always
looking for marriage. OnlineBootyCall.com, recognizing the special needs of
this segment of the population, caters to proud singles who "enjoy being
single." "Let's be honest, there's a time in people's life when they actively
choose to be single. They want to enjoy that adventurous stage in their
lives. Finding the right person isn't a one shot, one kill process. You have
to explore a bit," added Moses (Mo) Brown, CEO and founder of
OnlineBootyCall.com.
The New York Times(1) piece, "To Be Married Means to Be Outnumbered,"
captured the crux of this issue, noting that "a growing number of adults are
spending more of their lives single or living unmarried with partners." US
Census statistics also corroborate Brown's statement, as major studies(2) show
that the majority of households in the US are comprised of single, unmarried
individuals.
With its usual tongue-in-cheek humor, OnlineBootyCall pokes more fun at
eHarmony's embarrassment by releasing its spoof of eHarmony's marriage
compatibility advertisements. The video parodies eHarmony's compatibility
speech, exposing the undertones of sexuality implicit in eHarmony's coverage
of the 'one night stand.'
OBC's eHarmony spoof video can be viewed at
(http://www.kyte.tv/ch/9229-obc/38715-eharmony-spoof)
(1) Roberts, Sam. "To Be Married Is to Be Outnumbered." New York Times
15 October, 2006.
(2) Hobbs, Frank. "Examining American Household Composition: 1990 and
2000." U.S. Census Bureau, 2005. More than one in four American
households consist of an adult living alone (25.8%). - via
http://www.unmarried.org/statistic
About Online Booty Call
OnlineBootyCall.com is an online dating community for singles who enjoy
being single. The site's lighthearted approach to dating allows its members to
combine all the benefits of dating with the excitement of maintaining the
single life. Highlighting this unique site, Online Booty Call was recently
featured on Fox's Mike and Juliet show. With millions of registered members
throughout the US, UK, Canada, and Australia, OBC makes millions of personal
connections every week. OBC is an interactive and fun dating site where "you
don't have to promise marriage just to get a date!"
To find out more about OBC's dating community and contests visit
http://www.onlinebootycall.com
SOURCE OnlineBootyCall.com
