SILVER SPRING, MD -- 09/12/08 --
Broadband service providers have a ripe
opportunity to leverage the exploding popularity of massively multiplayer
online games (MMOG) in order to launch innovative marketing platforms and
capture new advertising revenue according to a new report by Pike &
Fischer.
In the report, P&F forecasts that video game advertising in the United
States will reach an annual $1.4 billion by 2013. This creates an
opportunity for cable operators, telephone companies and wireless service
providers to help advertisers maximize the effectiveness of their
promotions in whole new ways.
In addition, many of these online games, such as the wildly popular "World
of Warcraft," have spawned massive social networking communities, notes P&F
senior analyst Tim Deal.
"These communities are highly effective in getting users to interact online
outside of the game world," said Deal, "and they serve to create a thriving
ecosystem around a particular online gaming platform. This ecosystem has
created both unheralded revenue opportunities as well as licensing and
intellectual property concerns."
Furthermore, Internet service providers will face a variety of other
prospects for capitalizing on gaming-related revenue, Deal says. They
could, for example, offer specialized high-bandwidth packages, co-branded
Web 2.0 templates and applications, or launch proprietary Internet voice
services for gamers.
The report: "Broadband Enabled Gaming Environments," also includes
five-year revenue forecasts for the U.S. online gaming market, an overview
of the key players in the multiplayer gaming world, and an in-depth
analysis of the "World of Warcraft" gaming platform and its related
user-community.
The report is priced at $699 and is available for purchase at
www.broadbandadvisoryservices.com. For analyst commentary or to request a
briefing, contact Tim Deal at / 301-576-4096 / tdeal@pf.com.
For information about Pike & Fischer's Broadband Advisory Services, visit
www.broadbandadvisoryservices.com or contact Jonathan Wentworth Ping at
973-718-4703 / jping@pf.com.
Contact:
Tim Deal
301-576-4096
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