LITTLE ROCK, Ark. & LEHI, Utah - (Business Wire) Acxiom® Corporation (Nasdaq: ACXM) today announced a significant investment in a business and development partnership with Kynetx, Inc., that will enable online consumers to control their personalization experience across multiple websites for a level of relevancy never before available. Consumers will be able to download applications that flag the discounts and promotions they are most likely to be interested in. Because the technology is brokered through a standard Web browser, the application that the consumer has self-selected (and with it, the consumer’s personal discounts) can accompany them across the Web to any search engine or site.
“Our partnership with the Kynetx platform will enable consumers to drive the content,” said John Meyer, Acxiom CEO and president. “We will put more power in the hands of consumers to get the content they’re looking for − and in much less time than is required today. The applications enabled by our partnership create consumer engagement that no one else is doing in quite the same way. Consumers will be able to drive highly targeted, personalized features that improve the quality of the interaction.”
“Together, we’re giving users the ability to experience the Web in a ‘purpose-centric’ way,” said Stephen Fulling, Kynetx CEO. “People go online to get something done. With Acxiom, we are creating applications that fully achieve users’ goals of finding the best information without getting lost in the clutter.”
“Kynetx is the perfect partner,” said Tim Christin, Acxiom’s senior vice president for identity solutions. “The Kynetx engine is the best technology to build a loyal audience because it is consumer controlled and delivers a cross-site, experiential and context-driven experience. And best of all for the consumer, it ties in seamlessly with our existing identity management solutions.”
Kynetx and Acxiom will discuss their integrated tools and how to use them at the upcoming Kynetx Impact Conference November 18-19.
About Acxiom
A global leader in interactive marketing services and infrastructure management, Acxiom connects clients with their customers through deep customer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Our secure, high-performance technology services deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, and serves clients around the world from locations in the United States, Europe, Middle East, Africa and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
About Kynetx
Founded in 2007, Kynetx, Inc. is the leader in context-automation services. Kynetx has developed a proprietary rules-based development platform that is the first infrastructure to support the “Purpose-Centric Web” (PCW) metaphor that is driving the next era of software services and Internet applications. Kynetx makes their technology available through value-added resellers and individual developers.
Acxiom Corporate Communications
Carol Cassil, 501-252-8854
GACXM
