SEATTLE - (Business Wire) A new in-depth research report from Online Banking Report explores the latest models for generating leads and new business online, including auctions, community deal-finders, product placement in personal finance tools, and specialty financial search. Together, these new models constitute
“lead generation 2.0,
” an approach to lead generation that shifts power from advertisers to users.
As search engine marketing grows more expensive, financial institutions are looking for cost-effective alternatives. The new techniques that fill this gap could fundamentally change the nature of online lead generation. In “lead generation 2.0,” financial companies still foot the bill, but they cannot buy their way into the most visible slots. They are awarded preferred placement by being relevant and interesting to an online community. Or they win business by offering the best value through a transparent search process.
Ultimately, the financial shopping process may resemble eBay, allowing users to engage in a real-time auction for financial services or to “Buy it Now” from a reputable provider, as vouched for by the community.
In this report, each new lead-generation model is examined in detail and supported with examples, site traffic data, and an evaluation of their strengths and weaknesses. Also included is a roundtable discussion with six lead-generation startups and a step-by-step analysis of seven new lead-generation sites. Finally, a 10-year forecast for end-user participation in personal finance communities is included.
This exclusive research is available only from Online Banking Report and is a must-read for any bank, credit union, or financial services marketing executive. It can be downloaded immediately after purchase at www.onlinebankingreport.com.
Companies mentioned: Andera, BancVue/FirstROI (CheckingFinder), Bank of America, Credit Karma, Credit.com, Dow Jones/IAC (FiLfe), eBay, Facilitas (FindABetterBank), FatWallet, Google, Mint, Mortgagebot (Mortgage Marvel), neoSaej (MoneyAisle), PNC Bank, Prosper, Quicken Loans (Quizzle), SmartHippo, WaMu, Zions Direct
About Online Banking Report
Founded in 1995 by former banker Jim Bruene, Online Banking Report provides in-depth analysis, relevant data, and informed recommendations to financial services executives in 50 countries. Online Banking Report is published by Online Financial Innovations, a Seattle-based research company. For more information and free sample reports, visit www.onlinefinancialinnovations.com, email info@netbanker.com or call 206-517-5021. You may also find OFI’s blog on the latest in online finance & banking at www.netbanker.com.
Online Banking Report
Jim Bruene, 206-517-5021
info@netbanker.com
